Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to Martin Lindstrom, one of my good friends and fellow marketing visionaries. Martin and I met in 2003 via the Internet (not from match.com ;) but from me reaching out and complimenting his writing), than later that year we hung out when he and I were both in New York City. Martin is one of the smartest cats I know and he has been very successfully building a global brand for himself as a marketing and brand guru and bestselling author.
Are you looking for a little soft billboard buzz for your business or favorite project? Why not try a custom skin from a very awesome company in Seattle called Schtickers. They print peel-on-peel-off skins for laptops, ipads, phones and ipods. Order from their designs or send them your custom art to promote your brand. I just ordered three for the Brand Turnaround book marketing team. They are not expensive, under $50, and they ship in two days. This is a great way to stir up some great (word of mouth) conversation at your favorite coffee shop.
Billboard marketing is something that just about everyone is familiar with, they line streets, busy intersections not to mention sports stadiums across the land. We can barely turn a corner without seeing some billboard advertising [...]
Get to the top dog. About six months ago a sales representative, named Doug, did some research on firms in his sales territory. In the course of his research, Doug obtained the names of all [...]
QR barcodes are an easy and efficient way to market your business. These codes, also known as quick response codes, can be placed on practically anything tangible. QR codes look almost identical to barcodes that [...]
All annoying, all unnecessary, even if you work on commission. My good buddy, international sales guru Jeffrey Gitomer said it best, “People don’t likes to be sold, but, they like to buy.” You know who [...]