I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox [...]
If you missed these branding news stories I contributed to, check them out below BBC Capital - Google's doodles and their brand American Marketing Association - Will Microsoft’s AI Chatbot’s Racist Tweets Hurt its [...]
Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals [...]
In a few days, 2015 will be history. It’s hard to believe 365 days have whipped by so fast. When I was in my teens, getting through a semester of school seemed like it took [...]
Before I start this week’s blog, I do want to follow up on a story I wrote a couple of weeks ago about Avis. The story chronicled my less than fabulous experience in Columbus. If [...]
For more than fifty years, Avis’ battle cry was “We try harder”, leveraging their number two status against auto car rental rival, Hertz. During that time, Avis significantly closed the leader gap and became a [...]
For the past few years, local Tampa law firm Hill Ward & Henderson has hosted an event that honors businesswomen. About 6 weeks before the event they send out a pre-invite so that busy guests [...]
Long time, no speak. I’ve been working on a new book idea along with my other responsibilities. When I get in that deep thinking creative zone, sometimes my blogging gets put on the back burner. [...]
If the senior market is important to your business, take note, the stereotype of today's senior may be as out of date as the CD player. This weekend I spent some time with my mom. [...]
