I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox [...]
Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals [...]
If the senior market is important to your business, take note, the stereotype of today's senior may be as out of date as the CD player. This weekend I spent some time with my mom. [...]
I can't believe it's here. My new book will be on bookshelves and ship from online bookstores like Amazon and Barns and Noble this Friday, December 16th. Thank you all for the hundreds of congrats notes and words of support. I know many of you downloaded the sample chapter per my LinkedIn and Facebook author page notice. If you had trouble getting your chapter, it is because you were already in my opt-in list. So I've set up a direct download here without any further sign up needed, just click the book. Sorry for that inconvenience.