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25 10, 2011

Social media marketing: it ain’t FREE or cheap. The 25-point ROI report.

By |2019-04-22T17:42:16-04:00October 25th, 2011|Branding, Entrepreneurship|

the cost of social media
Results from a 25-point social media reach-out research project. Last month, September 14th to be exact, I posted a blog about such a social media research project. With all the hype around social media marketing strategies and available tactics for businesses, I was curious if a full throttle social media approach would make a difference for a small business with my revenue model. I earn money from consulting, speaking and writing. Objective: Determine if a 25-point social media effort is worth the investment and results. TOP LINE FINDINGS FROM STUDY Is a social media blitz on 25 different points of contact a good use of time and money that produces a meaningful return and results vs. the cost?

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24 10, 2011

5 tips to keep an entrepreneurial edge razor-sharp

By |2019-04-22T17:42:16-04:00October 24th, 2011|Branding, Entrepreneurship|

razer sharp entrepreneurial
Being a successful entrepreneur is no candy-coated, sweet-cake walk. It's often more like a grueling marathon. If it were an easy ride the unemployment rate would be less, fewer people would be upset about capitalism and they wouldn't occupy streets in America being the 99% frustrated over the economy. Instead they'd be focused on finding 99 solutions to grow their business. Nothing against the protest, that's a great American freedom, it just seems like no mission, no message, no plan. We all make choices and if you've made the choice to be a successful entrepreneur and love life with all its ups and downs, do read on. Entrepreneurship is a highly challenging game. To win you've got to be fit and possess a sustainable, sharp, entrepreneurial competitive edge to thrive. Here are 5 tips that have made a difference in my journey.

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16 10, 2011

Saturday salute – Jeff Bezos, founder of Amazon

By |2019-04-22T17:42:16-04:00October 16th, 2011|Branding, Entrepreneurship|

Salute to Jeff Bazos
Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to Jeff Bezos founder of Amazon. I've admired Jeff for many years, but tonight after reading the WSJ and an essay by Richard l. Brandt about his new book, "One Click: Jeff and the Rise of Amazon.com" I was reminded of what an amazing journey Jeff Bazos has had as an entrepreneur and the incredible success his company has earned.

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24 09, 2011

Saturday salute – Martin Lindstrom

By |2019-04-22T17:42:16-04:00September 24th, 2011|Branding, Entrepreneurship, Inspiration|


Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to Martin Lindstrom, one of my good friends and fellow marketing visionaries. Martin and I met in 2003 via the Internet (not from match.com ;) but from me reaching out and complimenting his writing), than later that year we hung out when he and I were both in New York City. Martin is one of the smartest cats I know and he has been very successfully building a global brand for himself as a marketing and brand guru and bestselling author.

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17 09, 2011

Saturday salute – It’s your time to shine!

By |2019-04-22T17:42:17-04:00September 17th, 2011|Branding, Entrepreneurship, Inspiration|

Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to the fall graduating class at American Intercontinental University and their families. American Intercontinental University is a global learning institution with campuses across the United States, in London England and an award-winning* Virtual Campus called AIU Online. I was the commencement speaker today addressing over 200 grads, 1300 + university professors, staff and friends and family at the graduation celebration in Chicago.

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14 09, 2011

25 ways to promote your blog

By |2019-04-22T17:42:17-04:00September 14th, 2011|Branding, Entrepreneurship, Inspiration|


Social media continues to get lots of media coverage and buzz. Some, very well deserved and some is just a whole bunch of empty shoeboxes. Not good, because I love shoes! Many of my blog readers and friends know that in 2009, after reading one tweet on a Saturday night at 11PM – and following up on it - this social connection turned into a million dollar consulting contract for me. I will forever love little blue birds! I’ve also connected with and discovered some amazing professional resources through LinkedIn too. I love to find competent people that I can count on to help me do my work!

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