Smokeless in CVS, retailer loses $2B to gain healthier brand

By |2019-04-22T17:42:12-04:00February 5th, 2014|Branding, Entrepreneurship, News|

CVS stops selling cigs, brand integrity
Last week CVS/pharmacy stores announced they will stop selling cigarettes and other tobacco products by October 1. Congratulations! Hopefully this will start a national trend with other brands who preach wellness and healthy choices, it's time to walk the talk. Ending tobacco sales "is the right thing for us to do for our customers and our company to help people on their path to better health," Larry J. Merlo, president and CEO of CVS Caremark, said in a statement. The company also announced that it plans to launch a national smoking cessation program in the spring.