Creativity – Page 3 – Karen Post, The Branding Diva

24 04, 2012

Borrowed time – Don’t steal from yourself

By Karen Post|2019-04-22T17:42:15-04:00April 24th, 2012|Branding, Productivity|

I asked Lauren where her mom was? She explained her mom, her grandmother and 111 people were killed in the United Flight #232 plane crash 23 years ago. I had never met anyone who lost friends or family in a commercial plane crash, so I was curious and inquired more. Lauren, where were you? She replied, "I was there too. I was one of the survivors. I was thrown from the plane and ended up in a corn field". Lauren was 6 at the time. After being in a coma for nearly a month she was given a second chance to live.

16 04, 2012

Why branding by committee stinks – 3 ways to stop the pollution

By Karen Post|2019-04-22T17:42:15-04:00April 16th, 2012|Branding|

This weekend a friend of mine shared an article about how Tampa Bay is trying to figure out their brand message as they near the city's hosting of the Republican National Convention in August. The event will attract millions of eye balls, thousands of delegates and at least 15,000 members of the media. Reading the article not only wore me out, but it brought back memories of projects I've worked on that had the same odor—branding by committee. Sure consensus is important, doing collaborative research is key and hearing out many perspectives, that's part of the process, but winning brands are created when one leader steps up, makes hard decisions and champions the movement. This is why we never see statues of committees in our parks or public spaces.

18 03, 2012

Urgent telephone test – 5 tips for a better brand connection

By Karen Post|2019-04-22T17:42:15-04:00March 18th, 2012|Branding, Entrepreneurship|

Have you called yourself recently? On all of your phones? If not, it's a fast find and fix to improving your brand impression. How do I know this? Because I was grossly guilty of phone message neglect. Fortunately, I have good friends who tell me the truth. Here's a recent call I received. "Hey Karen, Ms. Branding Diva your phone message stinks. It's too long, you sound like you are in a tunnel under ground and teetering on having a bad day." She was right. This was a big disconnect from who I am and what my brand stands for. Here's the really sad part, it's been like that for a year, YIKES!

17 03, 2012

Warfare, weapons and 5 urgent entrepreneurial maneuvers.

By Karen Post|2019-04-22T17:42:15-04:00March 17th, 2012|Branding, Entrepreneurship, Productivity|

Last week I had drinks with a retired colonel from MacDill Air Force Base. This guy had been to 2 wars zones, Iraq and Afghanistan, three times. He had been inches away from grenades exploding and been literally shot at from 10 feet away. Fortunately, the bullets missed him. Many in his platoon were not that lucky. He knew I was an entrepreneur. He’d been to my websites. This is what he said to me. “Karen, you are so brave and courageous. I admire that so much. I don’t know that I could do that, be a front line entrepreneur like you. You've got to hustle business every day, be such a self-starter and operate with so much uncertainty". WOW, here’s a soldier who risked his life for our country, thinking I’m the tough one.

3 03, 2012

The magic of momentum – 6 ways to create yours.

By Karen Post|2019-04-22T17:42:15-04:00March 3rd, 2012|Branding, Entrepreneurship|

The past few months I’ve really amped up my commitment to my tennis game. I play 4 or 5 times a week, take lessons and participate in cardio drills. The results have been GREAT. I’ve lost 5 pounds and buffed up quite a bit. And I’ve had a surprising number of wins when I was really behind. I’m talking down by two sets, against a 26 year old or in a deep hole with scores like 5,0 and 5,1 and I've come back. I've been thinking about this phenomenon, how it happens and how it applies to life and business too. For me it’s about a few big emotions: frustration, annoyance, disappointment and how to manage them.

12 02, 2012

52 lessons, observations and declarations

By Karen Post|2019-04-22T17:42:15-04:00February 12th, 2012|Branding, Entrepreneurship|

This past week one of my favorite guys and myself celebrated a birthday. I’m happy to report that I’m the younger one. In fact, Abe Lincoln is 203. For those of you who know me well know I’m not a holiday girl. Don’t get me wrong, I love to celebrate, I just believe that everyday you are above ground is a celebration and special, instead of making a big deal about the traditional Hallmark days. As I added another year to my timeline this week, I reflected on some of the most meaningful threads that make up my fabric. I put together 52, and yes there is a reason for that number, I hope you enjoy.

8 02, 2012

Leading the brand turnaround, do you have what it takes?

By Karen Post|2019-04-22T17:42:15-04:00February 8th, 2012|Branding, Entrepreneurship|

Do you have the skills, mindset and traits to save a sinking brand, no matter how rough the seas get? Branding guru, CEO, marketing director, head honcho, boss, manager, entrepreneur—whatever your title, one day you may be faced with an unexpected challenge. Lead with courage, you’ll likely turn it around. Manage with mediocrity, and your brand’s life may be very short. Leading a brand turnaround is no easy role. If it were, there’d be fewer brand casualties. It takes a special kind of person—one who can lead and battle through brand bumps, uncertainty and the stress that comes with unfortunate situations like product recalls, scandal and controversy.

6 12, 2011

5 Personal branding tips that have instant impact

By Karen Post|2019-04-22T17:42:16-04:00December 6th, 2011|Branding, Entrepreneurship|

In the past few years, personal branding has become a hot business topic. News anchors and journalists refer to individual brands when they cover business leadership superstars and business losers too. Executive recruiters consider a candidate’s brand when they are on a search for the best professional for a position and most entrepreneurs’ success depends on their strong, personal brand to attract employees, get funding and be an ambassador of their company. Last month Daytime, a nationally broadcasted TV show that airs in over 35 markets, invited me to help out with a special segment called “Getting back to work”. The goal was to take two professionals who had lost their jobs and with an improved personal branding program, help them find the ideal career or opportunity.

23 10, 2011

It’s never too late to start a business or catch a dream

By Karen Post|2015-09-10T16:04:48-04:00October 23rd, 2011|Branding, Entrepreneurship|

The other day I stumbled upon an article about two people in their seventy's running 26 mile marathons last year. Judy Loy and John Fredrickson both started this sport late in life, John started when he turned fifty. That's pretty darn impressive especially considering John used to smoke three packs of cigarettes a day and Judy equally amazing as she started at 60 and has had five knee operations in the past decade. And then I read about...

20 10, 2011

New marketing/branding site and community for the restaurant industry

By Karen Post|2019-04-22T17:42:16-04:00October 20th, 2011|Branding, Entrepreneurship|

If better restaurant marketing and branding are on your radar screen, check out my first DIY niche site dedicated to restaurant owners and marketing folks. It's called Restaurant Branding Roadmap and all new opt-ins to the community will receive a free report on 25 things restaurant customers think that they don't tell you. This project is the first of our many sites addressing DIY small business needs with quality, experienced and affordable business expertise.

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