There is a growing crime that is aggravating and frustrating business communicators around the globe and unfortunately one of my companies fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit. This can be accomplished by a lazy human who cuts and pastes your words into their site. Or it can be done with automated software, owned by equally lame people. Without lifting a finger, your branded, search engine-optimized content appears on some bogus URL or website.
1 10, 2014
3 02, 2011
The TV broadcast industry does it with news scoop. Tabloid papers do it with rumors of dirt. Email marketers do it with headlines. Flirty people do it with compliments. Online marketers do it with time [...]