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24 05, 2012

Increase tradeshow ROI – 12 tips to take home more

By |2019-04-22T17:42:15-04:00May 24th, 2012|Branding, Entrepreneurship|


This past weekend I attended the National Restaurant Association Show in Chicago. This show hosts over 100,000 attendees from over 100 countries. The mix included suppliers, restaurateurs, the media and entrepreneurs, like myself, hoping to tap into this lucrative 600 billion market. For the past year I've been building restaurantbrandingroadmap, an e-learning product, a web site and business that serves up marketing and branding help to this niche market of independent restaurateurs. I hope to launch the first product within the next 60 days. To date I have built a membership model website and a robust blog.

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3 03, 2012

The magic of momentum – 6 ways to create yours.

By |2019-04-22T17:42:15-04:00March 3rd, 2012|Branding, Entrepreneurship|


The past few months I’ve really amped up my commitment to my tennis game. I play 4 or 5 times a week, take lessons and participate in cardio drills. The results have been GREAT. I’ve lost 5 pounds and buffed up quite a bit. And I’ve had a surprising number of wins when I was really behind. I’m talking down by two sets, against a 26 year old or in a deep hole with scores like 5,0 and 5,1 and I've come back. I've been thinking about this phenomenon, how it happens and how it applies to life and business too. For me it’s about a few big emotions: frustration, annoyance, disappointment and how to manage them.

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14 02, 2012

Unavailable brands—time to kiss them goodbye

By |2019-04-22T17:42:15-04:00February 14th, 2012|Branding, Entrepreneurship|

brands that don't show the love on any day
In the spirit of love and affection as many celebrate Valentine's Day, the day of awesome relationships, frisky friendships, risky affairs and just plain gushy lust, I thought it would be appropriate to mention the everyday occurrence of unavailable brands. You know the kind, the not so healthy, lots of issues, not worth the time and certainly not worth the loyalty---when company brands get so chilly, so unconnected and just straight up are not available to their paying customers who truly want to love them. The sad fact is there are many brands who behave like this and then wonder why their customers cheat and defect to a younger or more loving competitor. Here are the red flags to know when it may be time to start dating- I mean shopping around...

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1 02, 2012

Signs of the times – 5 tips to make them meaningful

By |2019-04-22T17:42:15-04:00February 1st, 2012|Branding, Entrepreneurship|


Signs are everywhere, unless you live on a zone-restricted island or in a cave, and even then there are signs. Maybe not the kind you order from Kinko's, but there had to have been some sort of communication that was erected, posted or hung by someone with an intention to cause an action or a reaction. I find signs interesting, sometimes confusing and often very enlightening. This week I was doing some cleaning in my office when I stumbled across some signs I saw this past year and shot photos of. Some made me laugh, some made me think, and others reminded me of the experience I had when I first encountered the sign. In any case, I thought they were worth a blog post and decided to share some ideas on smart signing.

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3 09, 2011

A holiday not required to celebrate when you’re an entrepreneur

By |2019-04-22T17:42:17-04:00September 3rd, 2011|Entrepreneurship|

Hiscox small business insurance for entrepreneurs
This weekend is Labor Day. Many start the count down on Monday, seven days before the official day, as the long weekend nears. It's a day off, the banks are closed and your dinner menu will likely include beer and barbeque. Most don't have a clue to the significance of the original Federal Celebration, which stemmed from President Cleveland's reconciliation with labor unions after the deadly Pullman Strike of 1894, where a number of workers lost their lives.

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.