14 01, 2013

Writing a success plan. A fast, easy, results-producing way.

By |2019-04-22T17:42:14-04:00January 14th, 2013|Entrepreneurship, Productivity|


When people ask me what one most important action I take every year has contributed to my achievements the answer is simple. I work from a success plan. This success plan includes what I really want in life and in business and how I will get there. I've been doing this for the past 12 years and I believe it's a fool proof way to manifest any set of goals. If you've never done a success plan before, it does require some soul-searching, deep thinking and a good chunk of time the first go round. But once you've done this the first time, then every year all you do is update and the time investment is minimal. If this process is seems overwhelming, don't procrastinate. Break it down into small pieces. Just write one section a day. In a week or two, you should have a critical tool to speed up your path to success.

18 03, 2012

Urgent telephone test – 5 tips for a better brand connection

By |2019-04-22T17:42:15-04:00March 18th, 2012|Branding, Entrepreneurship|


Have you called yourself recently? On all of your phones? If not, it's a fast find and fix to improving your brand impression. How do I know this? Because I was grossly guilty of phone message neglect. Fortunately, I have good friends who tell me the truth. Here's a recent call I received. "Hey Karen, Ms. Branding Diva your phone message stinks. It's too long, you sound like you are in a tunnel under ground and teetering on having a bad day." She was right. This was a big disconnect from who I am and what my brand stands for. Here's the really sad part, it's been like that for a year, YIKES!

14 02, 2012

Unavailable brands—time to kiss them goodbye

By |2019-04-22T17:42:15-04:00February 14th, 2012|Branding, Entrepreneurship|

brands that don't show the love on any day
In the spirit of love and affection as many celebrate Valentine's Day, the day of awesome relationships, frisky friendships, risky affairs and just plain gushy lust, I thought it would be appropriate to mention the everyday occurrence of unavailable brands. You know the kind, the not so healthy, lots of issues, not worth the time and certainly not worth the loyalty---when company brands get so chilly, so unconnected and just straight up are not available to their paying customers who truly want to love them. The sad fact is there are many brands who behave like this and then wonder why their customers cheat and defect to a younger or more loving competitor. Here are the red flags to know when it may be time to start dating- I mean shopping around...

6 12, 2011

5 Personal branding tips that have instant impact

By |2019-04-22T17:42:16-04:00December 6th, 2011|Branding, Entrepreneurship|


In the past few years, personal branding has become a hot business topic. News anchors and journalists refer to individual brands when they cover business leadership superstars and business losers too. Executive recruiters consider a candidate’s brand when they are on a search for the best professional for a position and most entrepreneurs’ success depends on their strong, personal brand to attract employees, get funding and be an ambassador of their company. Last month Daytime, a nationally broadcasted TV show that airs in over 35 markets, invited me to help out with a special segment called “Getting back to work”. The goal was to take two professionals who had lost their jobs and with an improved personal branding program, help them find the ideal career or opportunity.

23 10, 2011

It’s never too late to start a business or catch a dream

By |2015-09-10T16:04:48-04:00October 23rd, 2011|Branding, Entrepreneurship|

The other day I stumbled upon an article about two people in their seventy's running 26 mile marathons last year. Judy Loy and John Fredrickson both started this sport late in life, John started when he turned fifty. That's pretty darn impressive especially considering John used to smoke three packs of cigarettes a day and Judy equally amazing as she started at 60 and has had five knee operations in the past decade. And then I read about...

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.