8 marketing truths Almost a year ago, Chip (short for Chipolte) entered my life. A long-haired, kind of crazy, very co-dependent Chihuahua straight from the local SPCA. So, how does a former homeless pup turn [...]
When it comes to branding, a rose by any other name does NOT smell as sweet. In fact, it can stink like dead fish at low tide. Your brand name helps you put a face [...]
Sound familiar? We’ve all heard this from boyfriends and girlfriends and now business and customer starving brands. Please come back, we miss you badly, it’s not the same without you. Yada Yada Yada. The funny [...]