Brand Turnaround – Karen Post, The Branding Diva

20 03, 2013

Be a brand snowflake – unlike the rest

By Karen Post|2019-04-22T17:42:14-04:00March 20th, 2013|Branding, Entrepreneurship|

If you covered up your logo on your Website or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack of competitors or blend in? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

3 01, 2013

Does your brand pass the distinction test? 7 telling questions

By Karen Post|2019-04-22T17:42:14-04:00January 3rd, 2013|Branding|

If you covered up your logo on your Website, your brochure or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack or do you blend in and reflect the same concepts, visuals, copy points and features as your competition? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

16 03, 2012

When the Going Gets Tough, Time to Brand Up!

By Karen Post|2019-04-22T17:42:15-04:00March 16th, 2012|Branding, Entrepreneurship|

Are you ready to fight for your personal brand? Many brands on their top game suddenly find themselves in a truck full of brand trouble. A scandal, bad judgment, a legal mess, a tragic accident or the result of just taking your eye off the ball, the brand goes bad. Beat up brands can recover. I look at brands that have fought their way back from near folds and I'm always amazed at the resiliency and dedication I see. In my latest book, Brand Turnaround, I reveal the steps taken by persistent leaders who overcame major brand shake-ups. I call these seven key concepts Game Changers, and one of them is to not give up.

12 12, 2011

Brand Turnaround in bookstores December 16th

By Karen Post|2019-04-22T17:42:15-04:00December 12th, 2011|Branding|

I can't believe it's here. My new book will be on bookshelves and ship from online bookstores like Amazon and Barns and Noble this Friday, December 16th. Thank you all for the hundreds of congrats notes and words of support. I know many of you downloaded the sample chapter per my LinkedIn and Facebook author page notice. If you had trouble getting your chapter, it is because you were already in my opt-in list. So I've set up a direct download here without any further sign up needed, just click the book. Sorry for that inconvenience.

8 11, 2011

Brand Turnaround featured brands

By Karen Post|2019-04-22T17:42:16-04:00November 8th, 2011|Branding, Entrepreneurship|

Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised I will post the list of Brand [...]

8 11, 2011

Brand Turnaround resources

By Karen Post|2019-04-22T17:42:16-04:00November 8th, 2011|Branding|

Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised in the book I will post and [...]

27 10, 2011

8 steps to recovery from a CEO misstep

By Karen Post|2019-04-22T17:42:16-04:00October 27th, 2011|Branding, Entrepreneurship|

Live.Foxnews.com the national news outlet invited me to share my thoughts on CEO's reputation and behavior and their brands. They wanted to know if leadership behavior impacted consumer buying and what are some tips for [...]

8 09, 2011

Branding and the Beast (Part2)

By Karen Post|2019-04-22T17:42:17-04:00September 8th, 2011|Branding|

Continued from a couple days ago. Like I mentioned before, no brand is immune to a brand shake-up when something unfortunate happens and your brand falls from grace. In my new book Brand Turnaround, I go into detail on some high-profile brands like Pirate's Booty, Domino's and The Red Cross. I look at how they transformed from a brand gone bad to a brand back on their game.

4 09, 2011

Branding and the Beast- How to not get bullied

By Karen Post|2019-04-22T17:42:17-04:00September 4th, 2011|Branding, Entrepreneurship, Inspiration|

Part 1 New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns. Should your brand go bad from

A product recall
A scandal
A major market shift
Or some really bad luck

You can turn your brand around and get back to business. With the right knowledge, tools and preparation, you can better equip yourself to recover from that evil, intimidating beast—the unforeseen brand shakeup.

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