Fine print you won’t believe & a $3500 fine

By |2019-04-22T17:42:13-04:00December 17th, 2013|Branding, Entrepreneurship, Personal Development|

Fine print- brand killers
Tiny, fine print has a bad name and in most cases it should. When a company or brand communicates something important, pertaining to policy, it should be transparent and upfront. Instead, many companies hide important details in very small print knowing that 98% of people won’t ever read it. This is no better than whispering, “your pants are on fire” to a deaf person. It’s just not cool. Here’s the story. Three years ago, a Utah couple had a bad experience with an online retailer called After the transaction, they posted a negative review on a consumer-venting site called They cited that the purchased item was never shipped and after numerous attempts, could not even get a customer service person to help them.