Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to.
I wrote this blog a couple of years ago. Today it may even be more relevant as brands and businesses look for fresh ways to stand out in a busy and noisier marketplace. If you read it the first time, I've added some new ways to stand out that are worth checking out.
Odd Fish Finish First
Imagine a big glass tank loaded up with hundreds of squirmy gold fish. Pick the one you want and in seconds you’ve lost it because they all look alike. Suddenly, behind the coral tree, from within the school of many, emerges a slim, purple and orange fish. He quickly stands out from the group, his distinctiveness apparent. He swims around with a unique confidence and a bold identity, while the others just seem to fade away.
I can't believe it's here. My new book will be on bookshelves and ship from online bookstores like Amazon and Barns and Noble this Friday, December 16th. Thank you all for the hundreds of congrats notes and words of support. I know many of you downloaded the sample chapter per my LinkedIn and Facebook author page notice. If you had trouble getting your chapter, it is because you were already in my opt-in list. So I've set up a direct download here without any further sign up needed, just click the book. Sorry for that inconvenience.