This past year, I had the privilege of working with a chemistry company called Celanese. The assignment was to re-energize a business to business brand that helps manufacturers of all kinds create innovative products. The mission was accomplished. In collaboration with a team spanning 26 countries, the company’s brand evolved into an even stronger persona; one that reflected ingenuity, creativity, forward thinking and a united spirit of over 7,000 global employees. The 12-month brand transformation centered around the core values of the organization and required serious alignment with the company’s vision, business practices, communications and the internal culture.
10 12, 2013
27 04, 2009
We’ve all have been there, a bathroom in a business that was not a memorable experience, unless it was so disgusting it left a dreadful, bad impression. Roadside gas stations are notorious for this. But, [...]