All right, maybe not everyone who reads my blog or gets my ezine is guilty of this brand-busting sin but a bunch of you are. Your voice mail message, on your office phone or cell phone, is an important brand touch point. And it cost nothing more to sound impressive. This is free branding. Often those messages are the first impressions you give to a prospective client, a business colleague, a strategic partner, or a new friend. So don't even think about using the non personalized recording that comes with your phone. That's LAME with a capital 'L". So, is your message giving the best first impression? Give yourself a call. If your message is not on brand, re-record it using these tips
If you covered up your logo on your Website, your brochure or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack or do you blend in and reflect the same concepts, visuals, copy points and features as your competition? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.
Are you ready to fight for your personal brand? Many brands on their top game suddenly find themselves in a truck full of brand trouble. A scandal, bad judgment, a legal mess, a tragic accident or the result of just taking your eye off the ball, the brand goes bad. Beat up brands can recover. I look at brands that have fought their way back from near folds and I'm always amazed at the resiliency and dedication I see. In my latest book, Brand Turnaround, I reveal the steps taken by persistent leaders who overcame major brand shake-ups. I call these seven key concepts Game Changers, and one of them is to not give up.
Part 1 New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns. Should your brand go bad from
- A product recall
- A scandal
- A major market shift
- Or some really bad luck
Standout brands are distinct, memorable and own their turf. Think about Target (hip, cool and great design), Alfec (the duck icon), and Lady GaGa (outrageous style, no borders behavior). They didn't copy the pack, they [...]
Friday evening I went to the opera in St. Petersburg, Florida at The Palladium. The Palladium is a gem, full of charm and historic architecture. The theater was built in 1925 as a church and [...]
by Karen Post aka the Branding Diva Stamping your name on every single promotional item you can find will not ensure big brand buzz, but may certainly fill up circular filing cans fast. Printing your [...]