brand image – Karen Post, The Branding Diva

8 01, 2014

Have you called yourself lately? Your voice greeting sucks!

By Karen Post|2019-04-22T17:42:12-04:00January 8th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

All right, maybe not everyone who reads my blog or gets my ezine is guilty of this brand-busting sin but a bunch of you are. Your voice mail message, on your office phone or cell phone, is an important brand touch point. And it cost nothing more to sound impressive. This is free branding. Often those messages are the first impressions you give to a prospective client, a business colleague, a strategic partner, or a new friend. So don't even think about using the non personalized recording that comes with your phone. That's LAME with a capital 'L". So, is your message giving the best first impression? Give yourself a call. If your message is not on brand, re-record it using these tips

3 01, 2013

Does your brand pass the distinction test? 7 telling questions

By Karen Post|2019-04-22T17:42:14-04:00January 3rd, 2013|Branding|

If you covered up your logo on your Website, your brochure or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack or do you blend in and reflect the same concepts, visuals, copy points and features as your competition? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

16 03, 2012

When the Going Gets Tough, Time to Brand Up!

By Karen Post|2019-04-22T17:42:15-04:00March 16th, 2012|Branding, Entrepreneurship|

Are you ready to fight for your personal brand? Many brands on their top game suddenly find themselves in a truck full of brand trouble. A scandal, bad judgment, a legal mess, a tragic accident or the result of just taking your eye off the ball, the brand goes bad. Beat up brands can recover. I look at brands that have fought their way back from near folds and I'm always amazed at the resiliency and dedication I see. In my latest book, Brand Turnaround, I reveal the steps taken by persistent leaders who overcame major brand shake-ups. I call these seven key concepts Game Changers, and one of them is to not give up.

4 09, 2011

Branding and the Beast- How to not get bullied

By Karen Post|2019-04-22T17:42:17-04:00September 4th, 2011|Branding, Entrepreneurship, Inspiration|

Part 1 New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns. Should your brand go bad from

A product recall
A scandal
A major market shift
Or some really bad luck

You can turn your brand around and get back to business. With the right knowledge, tools and preparation, you can better equip yourself to recover from that evil, intimidating beast—the unforeseen brand shakeup.

24 01, 2011

Want to be a standout brand? Avoid these 5 costly mistakes.

By Karen Post|2019-04-22T17:42:21-04:00January 24th, 2011|Branding, Entrepreneurship|

Standout brands are distinct, memorable and own their turf. Think about Target (hip, cool and great design), Alfec (the duck icon), and Lady GaGa (outrageous style, no borders behavior). They didn't copy the pack, they [...]

23 01, 2011

How to scale up the experience you deliver in 4 dramatic steps.

By Karen Post|2019-04-22T17:42:21-04:00January 23rd, 2011|Branding, Entrepreneurship|

Friday evening I went to the opera in St. Petersburg, Florida at The Palladium. The Palladium is a gem, full of charm and historic architecture. The theater was built in 1925 as a church and [...]

1 01, 2008

Optimize your brand image online

By Karen Post|2019-04-22T17:42:45-04:00January 1st, 2008|Branding, Entrepreneurship|

Good, relevant content is king when it comes to appearing at the top of the results list for the big search engines. There are other ways to control your brand image and direct traffic indirectly [...]

1 01, 2008

Optimize your brand image online

By Karen Post|2019-04-22T17:42:45-04:00January 1st, 2008|Branding|

Good, relevant content is king when it comes to appearing at the top of the results list for the big search engines. There are other ways to control your brand image and direct traffic indirectly [...]

12 12, 2007

Specialty items should work for your brand, not just spend your budget

By Karen Post|2007-12-12T16:32:45-05:00December 12th, 2007|Branding|

by Karen Post aka the Branding Diva Stamping your name on every single promotional item you can find will not ensure big brand buzz, but may certainly fill up circular filing cans fast. Printing your [...]

29 11, 2007

Nice brands finish first

By Karen Post|2019-04-22T17:42:46-04:00November 29th, 2007|Branding|

by Jocelyn Ring We’ve all felt the warm and fuzzies from a brand when we’re watching their tear-jerker of a commercial, listening to a friendly voice on a radio spot, viewing the breathtaking, aspirational images [...]

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