Brand naming – art, skill, and luck!
A great name is like extra octane in a brand. A bad, boring or sound-alike name won’t necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and [...]
A great name is like extra octane in a brand. A bad, boring or sound-alike name won’t necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and [...]
The Choice Hotels International recently announced a new, hip, upscale all-suite hotel concept to its portfolio of brands and Savannah is one of the lucky cities. The all-suites hotels will boast a contemporary design and [...]