2nd chance. 2nd book cover. 2nd wind.
Sometimes, in the first go round of anything, you get it wrong or you really mess up. It didn't work. You did something stupid. In fact, you want to forget all about it. Michael Vick knows what that means and so does a book that Free Press published in June called Madonnas of Echo Park. As covered in the WSJ today, they spent a ton on marketing, worked hard on the designing the perfect book cover (to be exact there were 41 versions of it) and it bombed. Sales were disappointing, now what?