DO demonstrate your professional skills by starting an industry-related blog or by helping your peers on LinkedIn Answers.
DO use your real name to brand professional profiles on LinkedIn or other sites. For personal profiles (stuff you don’t want employers or colleagues to see, such as family photos), pick a made-up username that only your friends or family knows about.
DO buy your domain name (www.JohnDoe.com), even if you don’t intend to use it right away.
DO develop your “elevator pitch” (a concise description of who you are, what you do, and who you do it for) and post it to your online profiles.
DO have a photo on your social media profiles. Help your connections put a face with a name – they’ll be more likely to remember you when they need to find someone with your expertise or skill set.
DO strategize for how you want to be perceived by other business people in your network. Let your overarching strategy guide the type of information you include on your profiles and the tone of the content you post to social media networks.
DO be keenly aware that potential employers, clients, and even members of the media may be checking out your online profiles to get a better idea of who you are before they hire, do business with, or interview you. Present yourself at your best, at all times.
DO take advantage of Facebook’s excellent privacy options if you choose to have a presence on that site. Facebook makes it easy to split your content into items that can be seen only by close friends and family vs. content that can be seen by your entire network. You can go ahead and post your Maui beach vacation photos so that your college friends can see them, but your boss and that new client you landed yesterday can’t.
DON’T neglect your online profiles once you set them up. Make sure you update your profile details when you change jobs or start a new venture.
DON’T use bad language or complain about people in specific terms online.
DON’T forget to set up a Google Alert for your full name. Google will notify you by e-mail of the latest mentions of your name on the Web.
DON’T include content on your profile that can be considered controversial. It’s best to leave political and religious preferences off the table.
DON’T use social media as an advertising tool. Just as businesses have learned the hard way that their audiences don’t want to see marketing messages on their social networking sites, your personal network will not appreciate being spammed with information about your latest business products or services.
DON’T forget to make sure all your social media profiles are indexed by the search engines. Facebook and LinkedIn both give users the option to allow their profile to be indexed or not. Part of a good online brand management strategy is taking ownership of the search results that are served up when someone searches for your name. Social media profiles are a great, easy way to take over some of those top 10 results.
Jump Start Social Media is a service designed to help professionals accelerate their adoption of social media for personal brand management.