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Does your company have a Wikipedia page? Do your clients?

Do You?!Wikipedia is now one of the most powerful sources of information, with, by some estimates, over 96 percent of Wikipedia pages ranking within the top 10 results of any Google search. As Elwood Blues would say, that’s “strong stuff.”

And along with the invaluable advice to set up Google alerts for your industry terms and for yourself, it should go without saying that all media plans for brands and companies should include at least one bullet under the communications plan: Update Wikipedia.