PDF files don’t get picked up as easily as HTML files.
Even if you include a PDF file to make it easy for a visitor to download something, include the same content as an HTML file, search spiders live on diets of rich-HTML and key words.
Even if you include a PDF file to make it easy for a visitor to download something, include the same content as an HTML file, search spiders live on diets of rich-HTML and key words.