Everyone wants some blogger love and in my experience they usually go about it all wrong. I could go into my own points but honestly they are inferior to Boing Boing blogger Cory Doctorow’s 17 Tips for Getting Bloggers to Write About You.
What makes a site blogger-unfriendly? I’ve been keeping a list for the past couple of months. These are simple design and deployment mistakes that kept me from picking up a link and reposting it where millions might find it. Here’s the list, a kind of anti-checklist for anyone who’s spending money and time trying to get a message out:
From the to-dos to the “things that stink” (Yes, I’m looking at you all-Flash site), Doctorow’s list is about as simple and up-front as any list of its kind. Know and follow these rules and you’ll increase your chances ten-fold.
And If I may do a little self-promoting: What exactly do you do when you DO get a blogger to rite about you but what he or she has to say is less than positive or just a huge negative? Check out How to Handle Blog Criticism, which includes the Big 3 No-Nos that, unfortunately,. Far too many companies and brands still try.