Site for creative-minded entrepreneurs now branded under Karen Post, The Branding Diva®, author of Brand Turnarounds and Brain Tattoos
17 August 2011 – Tampa, FL – Oddpodz, LLC announces that it will relaunch under the brand of Karen Post and retire the Oddpodz moniker.
After 5 years of building a site dedicated to creative-minded entrepreneurs, Karen Post, co-founder of Oddpodz has decided the company’s base of over 10,000 professionals, small business owners and entrepreneurs could be better served by stream lining the venture with her other successful companies, Brain Tattoo Branding and speaking businesses.
“It was a bittersweet decision, but Oddpodz has less brand equity than my other companies”, explained Post. It just made better business sense to combine the venture’s identity and marketing into one. Post’s new book (Brand Turnaround, McGraw-Hill 2011), will be out this fall and includes: over seventy-five brands that have gone bad from a scandal or crisis and how they returned to glory.
The company Oddpodz LLC will remain a separate business unit, but the look and feel and content will reflect Karen Post’s high-energy, branding message and it will DBA Brain Tattoo Publishing.
Oddpodz was founded in 2006 as a basic social network for creative people. In 2008 it repositioned itself to provide digital learning content, eBooks and included three blogs.
The company will remain committed to producing and selling digital tools and eBooks and will soon be offering subscriptions products and workshops directed at niche business categories like restaurants, retail and green businesses.
About Karen Post
Karen Post is an international speaker and author. Her expertise focuses on branding, social media, marketing, entrepreneurial and women’s business issues. Throughout her career, she has worked with diverse industries, from start-ups to Fortune 500 companies including Albemarle, ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Sara Lee, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.
Karen is a regular branding commentator on FOX TV and has been featured in other business and marketing print, broadcast and online media outlets, including FOX, NBC, Bloomberg TV, CBS’s Early Show, the New York Times, the New York Post, Fast Company, Miami Herald, The Boston Globe and NPR.
Her published works include: Brand Turnaround: How Brands Gone Bad Return to Glory and the 7 Game-Changers that Made the Difference (McGraw-Hill 2011) and Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds (AMACOM).