The funny thing is when I was a loyal customer I never heard a peep, I depart and suddenly I get their attention, a little late I’d say.
Companies and brands do this all the time and it makes me crazy. Why not show love for the ones who are loyal and loving you back, before they leave, instead of begging for defectors and offering sweeter deals to new customers instead of giving long time customers a perk for being a customer, that’s so annoying.
Here’s some tips for you sleeping brands.
1. Say thank you often.
2. Gifts for paying customers are good.
3. If you do offer a special for new customers, offer the same level of perk for your current customers.
Today I got three, please come back offers yesterday.
Hello!!!! If you pay attention and give attention while your customers are paying you and provide a good product it will likely cost you a lot less than all this begging stuff, deep discounting stuff.