Some days writing is effortless, fun and comes like breathing, easy and without much effort.
Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.
The final report, a book proposal, a blog post with the next branding tip, an article, a letter, ad copy or brochure content is no different on either path. The difference in the journey and joy is to not seek perfection. Do your research. Do your best. Give yourself a deadline. Add a period or exclamation and start working on your next masterpiece or victory.
Commit and carry on.