Every business and or business authority (whether you have a media relations department, work with a professional firm or do it all yourself) should have their own, regularly updated media list. Here’s a great way start building this important list.

Sign up for a Free Trial to MyMediaInfo.com This free trial will enable you to do 10 searches for Media Contacts, Editorial Calendars or Outlets. You are under no obligation to purchase or even register a credit card for this Free Trial. Founded in 2006, MyMediainfo.com offers a variety of services to support PR activities. Their customer base includes 9 of the top 10 PR agencies, 25 of the Fortune 100 companies, hundreds of small-medium agencies and companies and hundreds of solo practitioners.

Cost: Zero

Oddpodz review: This is a great find. I signed up for the FREE trial service and easily got access to 10 separate media categories. (My search included: women in business, Tampa business, Start up business, media and advertising etc.) I selected contacts, however, you can also choose editorial calendars or outlets. Not only is this trial service valuable, but, the company has some really great tools to manage and communicate with the media.