Maximize your email signature

Your email signature can be used to communicate tons of good (and important) stuff. Make sure your name, contact information, phone, fax, email, URL and everything is in there. Make it easy to download into an address book so that people don’t have to go hunting for it. Also include any special credentials, awards, or offers you are currently running or reminders of upcoming events. Include links to landing pages or interesting content on your site.

It’s easy to implement and edit, and you’ve got another channel to remind people about important information.

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).