How a little comedy can help content creation and communication captivation

comedy, story telling, marketing

We all struggle with developing killer content that not only communicates but captivates audiences. Let me share some insight from two recent comedy outings and why you should routinely schedule such humorous adventures in your career journeys to master the art of theater and comedy in your messaging.

Last month, when I was in New York City I saw Love, Loss and What I Wore, an off Broadway show about women and life or to better describe it as the New York Times Review states, two hours of matters of the heart and matters of the closet. It was entertaining, thought provoking and triggered some deep emotions and memories.

Love, Loss and What I Wore

The performance did not include any high tech scenes, fancy costumes or flying actors. It was so simple, yet so powerful. Five women in black dresses, who stood in place for the entire show spouting off smart dialogue that left a lasting impression.

This past weekend I was in Chicago and went to Second City. Second City is a comedy institution (with theaters in Chicago and Toronto) dating back fifty years and spawning such great talent as Gilda Radner, Dan Aykroyd and many noted Saturday Night Live stars. They usually have a couple of performance options, this weekend I saw South Side of Heaven.

South side of Heaven, Second City Chicago

Most of what I saw there were character-driven improv style, laugh so hard it hurts shows. I’ve never been disappointed and always learn so much.

I love comedy, and due to my very tight time and limited schedule I always try to do things when I’m traveling that are fun and I can learn too. Here are some of my take-a-ways and I how I manage idea generation while I’m hanging out with friends and often drinking wine.

Capture ideas.
1) Always carry a good idea pad or use your phone notes app. After two glasses of wine, a great idea can easily exit your brain.

Spot what works.
2) Pay attention to what topics the audience laughs at.
3) Listen for simple words that are called something goofy but seem to roll off the tongue and sound extra funny. For example, the word ‘Acne’ is okay, ‘Big Fat Zit’ has a lot more word punch.

Mimic good story structures.
4) Story telling is a craft. Stories that really work usually follow a simple architecture. Here’s a structure you’ll see often: Set scene, introduce characters, identify problem, present solution, use of a shocking result or a question asked.

All of these comedy gems can aid in delivering more meaningful and memorable presentations, writing content or making a strong point in a text message ;).

If you need more help with story telling or comedy, check out two of my favorite advisers: Doug Stevenson, who puts on story telling workshops around the world and offers coaching and my super funny buddy David Glickman, who also coaches and can punch up material.

For more creative problem solving, view:
18 steps towards stress-free, fast-lane, more fun and darn good writing.