Karen Post branding expert is featured on FOX TV and discusses the importance of branded bags and how they impact consumers.
Karen Post on retail branding
About the Author: Karen Post
Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).