The Huffington Post
How can pretty boys in tuxedos and waifs in gowns beat the crap out of 260-pound linebackers?
In advertising, of course, when the Oscars go toe-to-toe with the Super Bowl.
Karen Post on branding and The Oscars 2012
About the Author: Karen Post
Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
