This week,  New York City celebrates fashion week. Thousands of style gurus from around the globe will get exposed to the hottest new looks, designers and trends as they all proudly prance on the catwalk.

A noted item this season looks a lot like an old “fanny pack”. However, now it is called a “belted satchel” or as creative director for Diane von Furstenberg, Yvan Mispelaere proclaimed they are “hands-free bags”. Mr. Mispelaere refers to the smashing accessory as an item of functional shape, but with a touch of glamour, luxury and seriousness.

The old item with the new life sells for $325 to over $4,000.

A little strategic word-smithing goes a long way or should I say, a reincarnation of a nomenclature?

Here’s a few others that come to mind.

Mercedes, BMW high end cars
Old word, used car
Reborn word, pre-owned vehicle

Groupon and LivingSocial
Old word, coupon
Reborn word, deal

Name re-birthing does not just apply to products, people do it too.

Bernie Madoff’s daughter in law last name
Old word, Madoff
Reborn word, Morgan

Need more resources on brand naming? Check out these previous blogs.
3 A’s of an awesome brand name
Name you business

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