Guerrillas in the marketing

At what point can Company A sue Company B for Company B employing guerrilla marketing tactics that, in the process of marketing Company B’s product, destroy Company A’s – original marketing campaign?

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).