Tasha Cunningham from the Miami Herald called me last week about a story she was working on about monitoring your brand’s reputation. It ran today in the business section in print and online. I’ve also posted the tools with live links in our Free Biz Findz blog. Thanks Tasha!
Tasha covers lots of useful entrepreneurial issues and shares small business tips. See story below.
Do you know what people are saying about your business online? Since the advent of social networking, businesses large and small have been scrambling to keep up with the many comments, questions and complaints they get from consumers through social media. Today, when a person is upset with the service or product they get from a business, they head to sites like Twitter, Facebook and Yelp to vent their frustrations. In a matter of minutes, that complaint can be seen by millions of people around the world, adversely affecting a brand’s reputation, diminishing future sales and driving away potential customers.