(An honest break up after almost 4 years)
I know we’ve known each other since 2006. Believe me, this is not an easy conversation to have. We’ve both been through a lot. I raised $750,000, you raised over $400,000,000, I have a small team of mostly volunteers, you have over 1200 employees worldwide. We both have made our share of brilliant and stupid decisions. The spotlight and our 15 plus minutes of fame have been good. You’ve gotten a few more national, network shows than I have. That’s OK, I’ll be catching up soon.
I have to admit, I started my relationship with you because of intense peer pressure and the media hype. Everyone was doing you. And yes, I wanted to feel that connection too.
In the beginning you were a fairly low maintenance hook up. It was casual fun, a few applications and goofy ways to gift and entertain others. Then you got kind of way too social and now have hundreds of millions of others that you connect with too. Some are respectable citizens, some are monkeys on the run from the St Pete police and some are pure creepy pedophiles. Maybe it’s my conservative values, but it’s feeling sleazy to me.
OK that lack of real intimacy was attractive at first. You never asked for more than my headshot and my hip cellulite was never exposed. And I enjoyed our time together.
But recently things have changed. You look different. Our goals are miles apart. I need to focus on things that move my business dial. You are all over the place. I’m a design snob and your environment is so yellow pages looking. And all those time sucking, useless apps are really starting to get on my last nerve.
I need a break. At least six months of no checking in, no dialogue, no meeting new friends or small talk with old ones. No wall talk, no pics posting and absolutely no video, unless 60 Minutes calls.
I’m leading a start up, with a clear business mission. I’ve got limited resources and need to get solid ROI on every investment of time. I’ve got to stay laser focused on growing a sustainable venture, not share beer shots with a bunch of people I hardly know.
Don’t take this wrong. You are great, for millions others out there. This is all about me. They are my issues.
So who am I seeing? Well it’s complicated. There are few. Linkedin seems to really meet my needs. And Twitter gives me instant gratification. And there’s a few blogs too, that I really value. I’m not committed to any one thing. You know that’s not my style. But this thing with you has got to take a serious break. It’s going nowhere. Call me selfish, but you do not bring me any traffic for time involved. It’s just freaking frustrating. In the past I’ve been on the down low about all of this, but I feel it’s my responsibility to tell my other friends, especially other startups and entrepreneurs. No one or business person should ever feel guilt about not being immersed or active in Facebook. When you are running a business, you must spend your time on things that matter and make a difference.
I’ve thought long and hard about this. I believe this is the best for me and my future.
And one more important thing. I’ve respected your privacy. I’ve not shared your personal data or where you buy your underwear. I trust you will do the same.
It’s been fun, but I’ve had enough. I’m officially taking a Facebook break for at least 6 full months. If you need me, you’ve got my Twitter handle and my phone number. Do you still use a phone?
Anyhow, ciao for now!
President of Oddpodz
P.S., I’m serious as a heart attack. Social media is a wonderful thing, but every tool is not right for every business. (For a simple, straight forward starter guide to social media, check out this Social media Ta-Do list.) If your time is limited, like mine, leverage what brings you leads and helps build your brand. Save Facebook for when you’ve made lots of money and you just want to kill some time.