Email image, importance of email name after @

Whenever I go to a website and the contact email address has an AOL, Gmail, Yahoo or some similar account, it really rubs me the wrong way. If you are going to spend the time and money to create a website, why not take the extremely easy step to creating an email address to go with it; It doesn’t cost you anymore because most hosting packages include an email address, as a matter of fact most of them include several, even hundreds depending on the package you have.  It just makes little sense to me to have a professionally designed website and then an email address that says  Is it just me?

It’s not even just websites either, I have had people hand me business cards, and it was obvious that they spent some money, nice paper, great looking logo, raised print their domain in the middle of the card, and then an AOL address.  ??  I just don’t get it.  It really makes you look like an amateur, and to me no matter how good looking the site is, no matter how professionally designed your business cards and other literature are, not having your email address match your domain just kills it for me.

So from a marketing professional to all of you out there that do not have a domain email address to go with your website, take it from me, it’s hurting your image.  Take the extra step and create an email address to complete the package, it’s easy, and probably free.

Joe Melle is the founder and CEO of Throttle Media, Inc. and the author of many business articles, and also a part time professor teaching post graduate courses to MBA students. He has a background in direct contact marketing as well as call center marketing and operations and has worked with companies all over the world across many different verticals.  You can read more of Joe’s articles at and visit his company at and

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