A tip from a colleague on creative problem-solving:

“I revel in taking each project and turning it around so it may be viewed from a strange but strangely enlightening angle. From there the concept an grow and you can discover what’s beneath the surface to make the right connections for it to succeed. I research keywords, phrases, other industries and many ideas. I get out and talk to people. I ask lots of questions and do lots of active listening to remain curious so the special nugget can rise to the top. I believe success has many masters, so it’s important to be flexible and expand with the idea as it grows. It rarely goes in the same direction you start and that creativity is what makes it all exciting.”

Sammy Simpson
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