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Is there some symbol in your business that can help your brand take off? Some iconic element that can stand alone without text, and serve as a surrogate messenger for your brand? Target and Nike do this well. If it’s your brand or any that you believe is a power mark all by itself, send it in (info[at]oddpodz[dot]com), or post it in the comments section, let’s build a list of our favorites.

Healthcare conference wrap up.

Based on the discussions with these healthcare leaders from around the US, the industry is going taking a brisk shift toward a much more consumer driven and controlled information environment. Which if you consider all the data on us and the data and research on what ails us is out there and needed, I think this is a positive move.


3 big changes you’ll be seeing in healthcare branding and communication.

  1. The selling platform will evolve further into educational tools and personal needs assessment functions
  2. Healthcare organizations will open dialogue with patient/families and healthcare professionals inviting reviews and recommendations on the healthcare professional and their experiences with them.
  3. The core of healthcare services will continue to move from treating medical issues to life improving, longevity maintenance and wellness marketplace.

Here are a couple interesting sites to keep an eye on. Carol.com, Careseek.com, Organizedwisdom.com, Americanwell.com.