Over the past 16 years, Jeffrey has established himself a one of the most widely read sales authors of all time. His books have appeared on bestseller lists more than 750 times, and his LITTLE BOOK SERIES™ has sold over three million copies worldwide. In 1998, Jeffrey took a leadership position and wrote Customer Satisfaction is Worthless, Customer Loyalty is Priceless when the rest of the world was stuck on satisfaction. More than 500,000 worldwide copies later, turns out he was ahead of the curve, and right on the money. Ten years later he is again making a statement. The next decade will be defined by TRUST.
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