A fast lane to stickier brand messaging
A fast lane to stickier brand messagingTime is money, and it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point?
Super Bowl: Branding trends for 2015
Super Bowl: Branding trends for 2015You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.
Caffeine, cookies and luxury cars.
Photo from ArtistasCafé.com website. Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I [...]
Airports – How some attract brand fans and why others should fly away
Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to.
6 Ways to get better feedback from customers.
Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from companies I do business with. Some are not too disruptive because they arrive in your email. Others can feel annoying, like pesty flies, especially when they are tied to an experience that has caused you a lot of stress -- like when your Internet goes down or your computer locks up. Next thing you know is that you are behind on your work. Not five seconds after you hang up with a technology support person whose English is not the best calls you to find out how their brand performed.
Saying goodbye is hard to do.
It’s never easy to let go of something that’s been a part of you, your work and your life for years. Brands come and go. Some last longer than others. Recently Procter and Gamble alluded to saying goodbye to approximately 20% of their brands – the underperforming ones. The ones that didn’t align to the company’s core business and the ones consumers just don’t care about anymore. One of these includes Ivory soap. If you were born before this decade, you know the brand.
Never quite perfect. The eternal editor is no hero.
“Have no fear of perfection – you’ll never reach it.” Salvador Dali Some days writing is effortless, fun and comes like breathing, easy and without much effort. Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.
Double dose – has it’s rewards
My good friend and fellow branding buddy Bruce Turkel is an amazing writer and talent. I’ve been reading his blog ever since we met at a comedy workshop for the National Speakers Association. Recently I [...]
Shocking robbery blamed on students
There is a growing crime that is aggravating and frustrating business communicators around the globe and unfortunately one of my companies fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit. This can be accomplished by a lazy human who cuts and pastes your words into their site. Or it can be done with automated software, owned by equally lame people. Without lifting a finger, your branded, search engine-optimized content appears on some bogus URL or website.