Reflections, Lessons, & Next Year.
In a few days, 2015 will be history. It’s hard to believe 365 days have whipped by so fast. When I was in my teens, getting through a semester of school seemed like it took [...]
24
12, 2015
24
11, 2015
Something I don’t usually talk about
Before I start this week’s blog, I do want to follow up on a story I wrote a couple of weeks ago about Avis. The story chronicled my less than fabulous experience in Columbus. If [...]
28
10, 2015
Avis, you need to try harder
For more than fifty years, Avis’ battle cry was “We try harder”, leveraging their number two status against auto car rental rival, Hertz. During that time, Avis significantly closed the leader gap and became a [...]
14
10, 2015
Party perfect – even when something falls short
For the past few years, local Tampa law firm Hill Ward & Henderson has hosted an event that honors businesswomen. About 6 weeks before the event they send out a pre-invite so that busy guests [...]
23
09, 2015
How simple brands do less and provide more
Long time, no speak. I’ve been working on a new book idea along with my other responsibilities. When I get in that deep thinking creative zone, sometimes my blogging gets put on the back burner. [...]
24
08, 2015
What all businesses can learn from Subway’s mess
After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a paid spokesperson and celebrity for the restaurant group. He made appearances, they printed his face and story everywhere, Jared was the consistent face of the brand. On July 7th 2015, the FBI raided Jared’s house in connection to allegations of child pornography. In April of this year, Russell Taylor, the executive director of Fogle’s Jared Foundation, was arrested after investigators found more than 400 illicit videos in his Indianapolis home.
20
07, 2015
3 places to find inspiration & test your brand tone
Every weekend I have a few routine things that I do to fuel up my mind and creative thinking. Here are three worth checking out.
13
07, 2015
Critical step in any great brand – Walk in the customer’s shoes… often!
Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.
18
05, 2015
Your brand is your canvas – How to repaint the story
This blog originally ran in my restaurantbrandingroadmap.com. It's got a good universal message that can apply to any industry.
22
04, 2015
The best thing you can do for your brand in 60 minutes or less
Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.