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Most businesses can gain from standing out from the pack. People too can benefit from being different in the crowded world of bodies and brains. When ever I speak to audiences I always preach “Be distinct, standout and own a space that’s unique”. There is often a big sigh, HOW can we not blend in?

Here are some ideas to help you be unique in your industry. Apply them to one or several brand attributes or touch points. My goal is to assemble a list of 140 soon, all clearly stated in less than 140 characters for the new language of tweet tongue. I’ll be tapping my social stream for more ideas and be updating the list everyday. Have a contribution? DM at @brandingdiva on twitter.

1. Make up a word as your name
2. Leave something out
3. Use different ingredients
4. Sport an odd uniform
5. Do it faster
6. Save the earth while you are at it
7. Cop an attitude
8. Add humor
9. Package it in the unexpected
10. Combine extreme opposites
11. Infuse a foreign language
12. Give something big away
13. Slow it down
14. Jazz it up with a tune
15. Birth a new holiday
16. Hide something
17. Introduce an unbelievable guarantee
18. Splash a wild color
19. Involve younger minds
20. Gift often
21. Start earlier
22. Never close
23. Dispense it from a vending machine
24. Invite animals
25. Be exclusive
26. Create a mascot
27. Blow up a common practice
28. Use the earth to build it
29. Display it on a building
30. Mix in minis
31. Charge a lot more
32. Take alternative payments
33. Reward loyalty with living gifts
34. Start a new way
35. Slice it up
36. Get social
37. Remove technology
38. Add chocolate
39. Make a metaphor
40. Rearrange it
41. Sacrifice something important
42. Break the rules
43. Require tickets
44. Mash up weird things
45. Always have a deadline
46. Partner with an unusual suspect
47. Conduct an annual poll
48. Create controversy
49. Add a feminine touch
50. Be obnoxious
51. Super-size it
52. Get nostalgic
53. Exaggerate
54. Simplify the process
55. Reverse the order
56. Take a pause
57. Sing it
58. Scream it
59. Always whisper
60. House it in a remote spot
61. Sprinkle spice on it
62. Fast forward
63. Get glamorous
64. Dress it down
65. Get folksy
66. Make it low fat
67. Start a trend
68. Infuse a scent into it
69. Make it see threw
70. Make it edible
71. Be an expert
72. Be independent
73. Make it more durable
74. Turn it black and white
75. Add serenity
76. Incorporate cool
77. Expand its dimension