Last week I was in an elegant, Italian restaurant in Jeddah, Saudi with my speaking colleague, Dr. Jim Balasco. Every inch of the place was opulent, sophisticated and refined. The food presentation was a master piece and the flavors were beyond my highest expectations.
Shortly after the food arrived, the waiter returned with a gigantic pepper mill. The largest one I’ve ever seen. It was very over the top, unexpected and fun. A small touch of hugeness, an element of solid magnitude and a story that I’ve shared with at least 20 people since that night.
Years ago, I first discovered a company that specializes in big stuff. And I’m happy to report they are still delivering big stuff and their offering has gotten much bigger.
There’s a lot to be said about big things. Remember Tom Hanks in the movie big, how could you forget it. It was a bit hit.
Big stuff some is more stick-to-your-memory than small items. Sometimes big reflects a persona of confidence, sometimes even a mammoth kind of goofiness, but it’s always a memorable image.
Is there anything you can pump up in size in your brand experience? Consider these applications to increase your big brand memory effect.
1) What about when you mail a prospect and it’s packaged in a very big way?
2) Or something that you display at a trade show booth that really stands out from all the boring exhibits?
3) Why not something big in your retail shop that people want to be photographed next to?
4) What about a PR photo visual that is really super-sized? Tie in a holiday and create something enormous and then break a Guninness world record too. Like Charlie Sheen has done. To date he has earned being the highest paid actor for a sitcom, attracted the most twitter followers in faster time and I suppose biggest pathetic guy.
For more on branding, view: Brand makeovers can add new life to a business.
