I highly recommend this book, Get Rich Click, The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky to every businessperson and entrepreneur.
There are gobs of great books available on Internet marketing and I’ve read many. But this one is worth adding to your library of valuable references and tools. Not only is the author, Marc Ostrofsky a real-life success story (he had made millions with the Internet) which for me gives the book extra credibility, it’s also organized in a way that makes it easy to understand, access the learning gems and apply to your business.
The book covers just about every aspect of the Internet and how anyone can profit from it. Some of the more interesting sections for me were on URLs, keywords, and new vendors to help get things done. In addition to the book content, Marc does a nice job of making updates available on his website via his blog.
This book took me a bit to get through, not because it’s long, but I found myself stopping to try things and look up examples that he cites that made the content not only hit my brain, but really stick to it and become my new walking knowledge that I’m now using with my businesses.
Just a couple of my top take-a-ways:
1) Having a key word in your URL is golden.
My brand name and URL are proof of this. Many of you know I earned the #1 spot on Google last year for the term “Branding Speaker”. I’m now convinced that in addition to my voluminous writing, the noun in my name www.brandingdiva.com has paid off too.
2) Buying smart URLs can add to your wealth just like buying a prime piece of real estate.
They can be low cost, high return investments. Since reading Get Rich Click I’ve purchased over 50 new URLs that I’m going to start monetizing with parking pages and landing pages.
If you need one comprehensive book that helps you understand and profit from the Internet this one should be considered. It gets a thumbs-up from me.
I’m looking forward to his next book too that will be called Word of Mouse.