By Karen Post, on March 17, 2012

Last week I had drinks with a retired colonel from MacDill Air Force Base. This guy had been to 2 wars zones, Iraq and Afghanistan, three times. He had been inches away from grenades exploding and been literally shot at from 10 feet away. Fortunately, the bullets missed him. Many in his platoon were not that lucky.

He knew I was an entrepreneur. He’d been to my websites. This is what he said to me.

“Karen, you are so brave and courageous. I admire that so much. I don’t know that I could do that, be a front line entrepreneur like you. You’ve got to hustle business every day, be such a self-starter and operate with so much uncertainty”.

WOW, here’s a soldier who risked his life for our country, thinking I’m the tough one. At first I thought he was just flirting, but then I thought about it, and I suppose to many being an entrepreneur is pretty darn scary.

I’ve never seen it that way. Because of the way I’m wired and because of the values I formed from my life experiences.

The fact is we are both warriors, the military and the troops of entrepreneurs all across the world.

This was the theme of my program I presented today to Southeastern Entrepreneurship Conference. It was my second year to participate and like last year the energy I got from the young entrepreneurs was amazing and inspirational.

My message to the audience was direct. There is no place like entrepreneur land. Owning your own business and being your own boss. Sure it’s tough, risky and uncertain, but then again so is walking down the street.

My bigger point to the group was, it’s not what hits you, but what you do next that counts.

My life as an entrepreneur has been an exciting and scary as hell roller coaster ride for nearly 30 years. Would I trade those experiences in for a 9-5 gig? No way. Cause at the end of the day, I’m driving the car. To me that’s the best way to go through life.

Bad and challenging stuff happens to the best of us. And if you’ve got your eye on a big prize, I guarantee you, your share will not be small. Most highly successful people actually encounter more bumps than those who achieve average results. There is a correlation between the volume of failure and magnitude of success.

And then comes my favorite saying: “What does not kill you, makes you stronger”.

Now for any of you who think I just write about this stuff and maybe have not had actual bouts with big boy challenges, here are just a few of my most memorable high stress, danger zones I’ve experienced first hand.

A 4 month tax audit, an investment in a venture that crashed and burned, an employee with a drinking problem, loss of a big client, three key employees quitting at once, a big company filed a trademark infringement that cost over $50,000 and me filing a time and money sucking law suit against an international celebrity to collect owed money. This is the short list. My point is any of these situations could have sent me to the 9-5 world, but they did not and I won the battle.

Here are 5 moves that keep me and my entrepreneurial dream alive.

1) Work from a plan. Even if it’s one page long.
I support this move by writing daily goals before I go to sleep at night for the next day.
I also track my time. This puts light on my waste so I can focus on result producing tasks..
I do daily rituals, every single day.

2) Master mental resiliency.
This is a work in progress, but I have gotten thicker skin through all of my life experiences.
Don’t hang on to screw ups, disappointments and failures. I shake things off like my black lab used to do when she got wet.
Learn the art of re-framing yucky situations into the good stepping stones that get you closer to what you want.
Know how to reboot and create your own momentum.
Be fit, mentally and physically.

3) Network up.
Hang out with people that are challenging you, not saying what you want to hear and sucking up to your mediocre bar.
Be a lifetime learner with folks that are smarter-than you.
Cut the dead wood off your growing dream. This means sometimes you’ll grow out of relationships.

5) Brand you and your business
They are both important and can contribute to your success.
Pick a lane. Decide what you are, do it well and in a unique fashion.
Resonate your identity on all of your touch points to your market (how you dress, act and communicate).

And in closing, I reminded the audience of the number one, most important thing an entrepreneur needs to succeed.

Full body confidence.
Stand tall, shoulders back and believe in yourself. You are your number one and most important fan! Breakthrough business stories have leveraged this powerful weapon for centuries. It is such a game changer.

Without a positive self image you may as well be burnt toast. So work on this daily. For me, I go for stuff that seems impossible. Walking on fire was a real booster for me. I also read my affirmations daily (you must write these before you can read them). I keep a victory folder (containing things that make me feel good, from notes, to press clips, to deposit receipts) and I monitor and read about people who inspire me and remind myself how human they are too.

You got the gear and the intelligence. Man up, even if you are a female.

My military friend may have had a valid point when he said that being an entrepreneur was such an admirable feat for the brave and courageous few.

I reminded him and the SEEC attendees that it’s all about the angle that you choose to look at the enemy and the prize.

Risk scares many, but to an entrepreneur it is the needed fuel for the greatest rewards.
Most think danger should be avoided, but to an entrepreneur it is a welcome and exciting adventure.
Being on your own appears to be such hard work and so difficult, not for an entrepreneur who chooses something they love to do.

As free Americans who live in a capitalist society the power to transform uncertainty into clarity is in our reach.

Entrepreneurs make your move.

By Karen Post, on March 3, 2012

When momentum showed up-I won!

The past few months I’ve really amped up my commitment to my tennis game. I play 4 or 5 times a week, take lessons and participate in cardio drills.

The results have been GREAT. I’ve lost 5 pounds and buffed up quite a bit. And I’ve had a surprising number of wins when I was really behind. I’m talking down by two sets, against a 26 year old or in a deep hole with scores like 5,0 and 5,1 and I’ve come back.

I’ve been thinking about this phenomenon, how it happens and how it applies to life and business too.

For me it’s about a few big emotions: frustration, annoyance, disappointment and how to manage them.

I know feeling frustrated is a big fat waste of energy. It keeps you in a spin, not moving anywhere. While I work on eliminating this emotion from my life, I’d be lying if I said I never feel it. I do, and many times it’s on the court, especially when I keep on losing the same points in the same way.

Lesson here. Do things differently. If you do things the way you’ve been doing them, you will likely get the same results.

Annoyance is another evil emotion. In my view it’s a weakness and it translates into letting the other person get to me over and over again. I often feel defeated even before the game is over. I get very annoyed when my opponent in tennis does something pesty, like continuous short drop shots, and return shots with an extreme spin that makes the ball go in totally weird places after it bounces.

Lesson here. Instead of using your energy to beat up yourself more, re-frame the emotion from annoyance to excitement, replace those annoying things your opponent is doing with actions to stop them and deliberate moves that activate excitement.

Some contend that disappointment is a legitimate feeling especially when expectations are set. I’m often torn with this concept, because I try very hard to practice an “in the moment” way of living. But I’m also very goal-focused and I believe one must have standards set to bench-mark stuff and know when to activate the delete button; when things just don’t meet your needs.

Lesson here. I acknowledge the state of disappointment like I do failure. Both are temporary events. Feel them in proportion to the big scheme of things, not for one second more.

Such as: minor disappointments like losing a non professional tennis match, or when some random person not even in your close world is being rude or mean or like when you buy a piece of fruit and it ends up bad and tart when you were craving a sweet plum. For me, I ask myself, does it really matter? Then I shake it off right away or in a few minutes.

Or a bigger disappointment like when a professional setback occurs that impacts many things, or a person I value who is not acting the way I want them to or when I make a bad investment that shows up as a big number on my balance sheet. For me- I try to find some good in the bad event, then I shake it off in a few hours or at the most a few days.

Hanging on to disappointments is no better than torching all your clothes, your car and yourself. Not only will it prevent future joy, it produces other negative effects like toxic pollution which touches others too.

The real key to this story is not the emotion, but the turning point. This is the point when the discomfort from frustration, annoyance and disappointment become unbearable. It’s the point that one must choose to change things because they’ve had enough. And when they are done right, theses changes result in a magical force called momentum.

Momentum is how I came back to win those games. Momentum can change your game too, in sports, business and in life. Whether you are vacillating in a bad relationship, in a stagnate career or struggling  to hit a home run with start-up.

Momentum has the power of a big wind storm. Momentum can set you free and produce many amazing rewards.

Finding your momentum is about choice.
You’ve got to want it.
And then you’ve got to create it.

Here’s how it happens – How to create your momentum.
Tony Robbins first taught me these ways to make momentum when I attended his “Unleash the Power within Workshop” a few years ago. Since then I practice it often and added some steps to make the process work for me. And it has. When I make momentum big stuff happens, stuff that seemed impossible manifests.

1) Get in a peak state. It creates momentum.
This means get your head, your heart and the physiology body in extreme focused, high-performance state. It helps me to remember another event when I was in a peak state. Like for me in tennis, I imagine a past comeback victory. I visualize that place and how it made me feel higher than high, an adrenaline rush, total bliss!! I go there again. Or in business, I remember a big new business score, a standing ovation or a time a client raved about my work.

2) Find your passion. It creates momentum.
This means reminding yourself of your values. What do you love? I love to compete!! What do you really want? For me, in tennis, it’s adding another win to my scorecard.

3) Decide, commit and resolve. It creates momentum.
This means no waffling, no tentativeness and no doubts. When I’m on the court I recite positive mantras too, OK some are sprinkled with a little snarkiness too.

Go after everything.
Nadal, Federer, Post
Ms. Opponent, you think you like steak, try chewing on this tennis ball.
Finish the shot.
Yes, I can!!!

4) Take urgent, immediate, consistent and massive action. It creates momentum.
It means as Nike says: Just do it!! And I say: Do it now!!
A sense of urgency has to kick in. A “take no prisoners” mindset has to be center stage.

5) Be flexible and honest with yourself.
Ask yourself: Are the changes working? Do I need to modify some more? Maybe take on a new action?

6) Celebrate.
Feel the emotion of your achievement, the big and small ones count. Remind yourself who led the movement, YOU! And remind yourself of the formula that was needed, so you can do it again.

In closing, the super cool thing about momentum is it’s a very present, powerful force, like a huge gust of wind. Your competitors will fear it, your team and peers will embrace it and it can serve as fuel in your tank for the next battle, on the courts, in the boardroom or in a life environment.

Go make some momentum!!

By Karen Post, on October 24, 2011

Being a successful entrepreneur is no candy-coated, sweet-cake walk.  It’s often more like a grueling marathon. If it were an easy ride the unemployment rate would be less, fewer people would be upset about capitalism and they wouldn’t occupy streets in America being the 99% frustrated over the economy. Instead they’d be focused on finding 99 solutions to grow their business. Nothing against the protest, that’s a great American freedom, it just seems like no mission, no message, no plan.

We all make choices and if you’ve made the choice to be a successful entrepreneur and love life with all its ups and downs, do read on.

Entrepreneurship is a highly challenging game. To win you’ve got to be fit and possess a sustainable, sharp, entrepreneurial competitive edge to thrive.

Here are 5 tips that have made a difference in my journey.

1) Confidence and positive attitude are 95% of the drill.
Anyone who says you are too confident or too positive is either jealous, fearful of you beating them out or fearful of you succeeding and then leaving them behind. If I look back at my life and greatest achievements, these attributes were game changers.

I’m sure you’ve read this tip in many entrepreneur blogs and magazines, so to make sure you get hard meaningful value from this post, I’m sharing a real world example of how this works for me.

(Actual event) Recently, a client asked me for my fee to re-brand their company. With extreme confidence, I proposed double my historic fee, absolutely believing I would exceed his company’s expectations and deliver solid value to their event. The client agreed to the fee and I did hit a home run.

2) Go out on a limb, stick your neck out and take risks.
It is a heck of a lot riskier to do nothing or consistently play it safe. Often the key here is to re-frame a situation. Change your story from scary and dangerous to intentional, certain and positive outcome.

(Actual event) I often invest in business expenses, like: research, expert insight, staff and coaches before my compensation comes in from the project. By doing so, this extra expense actually adds pressure on me to perform at a higher level and 90% of the time,  I do. On my last book deal, I had over $2500 in hard costs and over $5,000 in my time just on my proposal creation, way before I was insured a contract and an advance.

3) Network and play up.
This means don’t be hanging out with peers that are your equals all the time, but you must put yourself in situations where there are people much smarter and more successful than you. The trick here is in order to pull this off, you must master tip #1. This move may take some sacrifice (skipping another expense) because to play in this league, many times it costs a lot more. That’s why you often won’t see your medium competitors at these  (more expensive) situations and events.

(Actual event) When I travel I never stay at medium hotels. Why? Because if I did the chances of me meeting a new quality business prospect are statistically beyond low.  Same goes for buying tickets to seminars, like when I went to see Tony Robins, if they have premium seats, that’s where you will find me, not within the section of  “wannabes”.

For more on how to become an entrepreneur, view:
The ageless entrepreneur.

By Karen Post, on September 24, 2011

Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love.

This week my hat goes off to Martin Lindstrom, one of my good friends and fellow marketing visionaries.  Martin and I met in 2003 via the Internet (not from match.com but from me reaching out and complimenting his writing), than later that year we hung out when he and I were both in New York City.

Martin is one of the smartest cats I know and he has been very successfully building a global brand for himself as a marketing and brand guru and bestselling author. If you’ve not read his works you should. They are all excellent resources combining research, case studies and creative forward thinking.

His new book Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade us to Buy is why he deserves an extra round of applause today. The book (with the forward written by film director and producer Morgan Spurlock) jumps out of the circle of what you should do with your brand to what is going on in the world of  “at all costs, get that consumer to buy”. Which was a bold move since he often works on the side of the consumer hunter.

Martin’s approach around his latest book is fresh, a bit shocking and very insightful, because as marketers we all have to continue to create, converse and captivate this brandwashed society. So to better understand what’s going on in the sandbox is a good thing.

I just received my Brandwashed book so this is not a review, but encouragement to grab a copy as I’ve never read a book Martin wrote that I did not love and learn from.

On a side note, while writing Brandwashed, Martin went on total brand detox. Which meant for one year he did not buy one new branded anything. He used what he had or consumed alternative non branded generic options. Phew, that alone needs a moment of special recognition.

Martin continues to push the envelope, the box and the marketing mindset to the edge challenging us all to better understand the world and the consuming residents who live here.

Congrats! Martin!

By Karen Post, on December 6, 2010

This weekend was full, but not with all my favorite things. Friday night I celebrated a girlfriend’s birthday and went to a swanky steak place, consumed caviar, nice wine and had a good time. Saturday AM, I had a league tennis match and before I even got there, I was convinced I was going to get beat. My opponent had the reputation of being over skilled in our group and had beaten everyone. To my total surprise, I played my best tennis and beat her. Pretty cool.

That afternoon I had marked out time to work on my book proposal. My proposal has been finished for months and my agent has been working the field, pitching away. I’ve gotten two bites back and a request based on a the publisher’s feedback. Simple enough, right? Starting point, feedback, tweak up and send back. A nice orderly way to manage my Saturday. Well it didn’t quite look like that. By 6PM I had transformed into a non thinking, sleepy, procrastinating zombie. Then stress was entering my head because I knew I also had other things to do before Monday. I was making no progress on anything. My conclusion: I needed some new black shoes. So I hit the stores. Nothing called out and said “Buy me, Buy me”.  Another thought entered my mind, Sushi and Saki – now there’s a nice combination! And I have my notebook and file with me. I’ll eat, drink and work. Well I did the first two, drove home and passed out. Missed Saturday night live, damn it!

Sunday morning arrives along with a mammoth, too much, Saki headache from the night before. For the next few hours I scribbled nonsense, napped, had a nightmare, watched football and procrastinated even more. This was so unlike me. The weekends are my best creative output time. I’m usually a machine.

My logical alias checked in. He whispered, “You are scared, Karen. Scared you may come up with a brilliant new twist for the book proposal, the publisher will hire you and then you will have a giant deadline. Or you won’t come up with JACK and you’ll get rejected.” It’s all bad. So is drinking poison, which was not even on the list and just as unlikely.

It’s 4:15 and my local Tampa Bay Bucs are playing on the radio. TV was blacked out. That makes my cranky too. But, I can burn through another couple hours of fear and fuel my procrastination even more.

It’s past 8pm, the Bucs lost 28, 24 and I have not written one darn word or even had a half of a thought of genius. It’s cat nap time, again. I set my iphone for 20 minutes. I will rest, from all the hard labor I did today, wake up and then write.

I opened my computer and within a couple of hours, drafted a discussion document about an expanded approach to my book proposal, wrote a short blog, sent 10 new business emails out for speaking gigs and went to bed. Phew, got through it! It should not have been so painful. I suppose next time my brain freezes I will go exercise, that usually works well for me, but this weekend my funk wasn’t liking much exercise other than looking for the remote control.

Today I feel like new person, maybe because the document was off my plate for a few days. I was venting to one my colleagues about my brain freeze and procrastination, guilt and stress and she sent me this excellent article on high-level creative thinking. It’s worth the read and I will try the advice next weekend. Thank you Lauren!

I’d love to hear your thoughts on this on going challenge I had this weekend. What’s your story?

By Karen Post, on August 13, 2010

Karen recently wrote a post about 3 top –female, A-list bloggers who have earned a high-level of traffic and readership. Interestingly, the theme of “truth” is integral to each one of their blogs. I read a few entries by each author and the overarching take away message was that whether in your business or personal life, you need to be authentic. The articles made me think of a few business questions that you should ask yourself and answer truthfully. Really. No fibbing.

We all know the rule, “honesty is the best policy.” And, we’ve all probably fought the truth a time or two in our lives only to learn that the old cliché rings true.  So don’t fight it. Here are four questions to ask yourself in business to set you free and help you avoid business mistakes and work-life misery.

1) Why am I doing this job?
Tell the truth. Is it to impress your friends? Are you living up to someone else’s expectations? Is it to use a degree you spent a lot of time and money earning? Is it for the salary? Is it for the hours? Does it allow you flexibility? Does the compensation allow you to enjoy a capital intensive hobby? Does it allow you to provide for a family? Is it a stepping stone to something better? The reason is not as important as you knowing the real answer. When you know why you are toiling away at your given job, you should be able to maintain a level of satisfaction in your work life. If after answering this question and finding that your reason leaves you wanting to break out of your cubicle and go out on your own, proceed to question two.

2) Why do I want to start my own business?
Is it because you simply hate your job? Is it because you don’t know what else to do? Those aren’t the right reasons. Ideally, you should be starting a business because it is solving a problem, improving some corner of the world, but in either case it should be self-sufficient (non-profit) or turning a profit. Otherwise, keep it as a hobby. The value proposition you put in your business plan should not differ from what is in your heart.

3) Am I tapping into my natural strengths to do my job?
Believe me, if you can tap into what comes naturally to you in your career, do it. You will still encounter challenges and you will have to put in effort to succeed, but it won’t feel like rolling a boulder uphill every day. Don’t fight nature. I tried to, and each time failed miserably. Here’s a case where I had to embrace reality and realize that I couldn’t be anything I wanted to. I have been obsessed with horses since the first time I laid my eyes on one. In fact, it has become part of my identity. On more than one occasion, I have been referred to as “that tall horse girl.” When I was six years old, I wanted to be a jockey. This dream began after watching the Black Stallion, reading International Velvet and watching Triple Crown Races. Unfortunately, I surpassed the height and weight requirements for the job by the fifth grade. Jockeys are typically 5’ to 5’7” and weigh in at 108 to 118 pounds. No amount of hard work or determination could make me that size. Did I give up on horses completely? No. I discovered show jumping. No height or weight restrictions and you get to go fast while clearing obstacles. In this case, the restrictions were physical, but the same thing can happen with other aptitudes. Do you struggle with math and hate rules? Finance and accounting probably aren’t good fits for you. Think about things that you enjoy doing. What aspects of your work do you enjoy? What things do you like to do outside of work? It is possible to focus on using these attributes in your career. If you’re not quite sure what your natural strengths are, you can tap into these resources.

Online tools
Personal SWOT analysis

Schein’s Career analysis

Or, check out this book,

Do What You Are:
Discover the Perfect Career for You Through the Secrets of Personality Type

Should you decide, you need to make some significant changes, maybe even a reinvention brand that is better aligned with your authentic you, Oddpodz Reinvention TA-DO list is a very concise action plan to get the process going

4) Why am I taking XYZ initiative?
You’ve seen that everyone and their grandmother is on Twitter, or that Old Spice had success with a viral YouTube video campaign. You decide to dedicate your efforts to a multi-faceted social media strategy. Stop. Why are you doing this? Will you really reach customers with this? Will you be building your online brand presence? Will you be able to measure and track your results to obtain some sort of ROI? Or, are you taking these actions because they worked for so and so? While it is good to keep abreast of the latest marketing tools, make sure that you spend your time and money on the ones that will produce results for you based on your business and its goals.

Can you think of any other questions that are important to answer? Please share.

By Karen Post, on July 31, 2010

And 3 myths about the practice I’m going bust.
I believe publicity is worth the investment, if the coverage is relevant to your brand, if it appears in the right media outlets and you earn enough frequency.

As a small business owner and entrepreneur for nearly 28 years, I’ve been very fortunate to have earned a lot of media exposure in my career. I’ve been on Bloomberg radio and TV, CBS’s The Early Show. I’m a regular guest on FOX TV, I’ve been featured in Fast Company, The New York Times, The New York Post, The Miami Herald and Entrepreneurial Magazine just to name a few. This media coverage or publicity has directly made deposits in my bank account. I’ve gotten speaking gigs, consulting assignments and sold books. But let me bust a few myths about this powerful practice, too.

1) Publicity is free.
Not true. Sure every now and then a company gets a call from a media source and it didn’t cost much, but some good luck and timing, and a nice feature story appeared. However in most cases, earning publicity takes time and money. Whether it’s hiring a professional PR firm, a writer or communication planner to craft to your message and or PR materials, or just the expense of getting your news out through buying lists or postage. It’s not free.

2) All publicity is good publicity.
Not true. In the mid 90’s one of my clients was involved in an FBI investigation. As a vendor, my company was dragged through this mud even through we had nothing to do with the crimes in question. This was very unfortunate and did not help my business. If fact, the negative publicity through pure association with the company hurt my business.

Additionally, when an executive or employee stays something off message or stupid, this can dramatically impact the image of the brand.

3) Hiring a big name, expensive PR firm will guarantee you publicity.
Not true. In addition to working the media myself, I’ve engaged PR firms for fees of $500.00 to $15,000 a month. There is no correlation between fees and success. The magic sauce is the degree of contact with media that means something to your business, the real news you have to share and timing. If you are a small company there are many things you can do to get publicity all by yourself. I created a TA-DO list of getting publicity. These tasks and methods have worked for me and can work for you, without investing a boatload of cash. It’s not free it will take some time and strategic actions.

In the Publicity TA-DO list you’ll learn about

• A free daily service that features what reporters are looking for and how to connect with them
• What’s needed in your press kit
• And the BIG “never-dos” when you are building a relationship with a reporter

Beyond, my tips in the Publicity TA-DO list, PR Newswire, one of our partners has some great publicity insight on messaging, release distribution and campaign analytics. They’ve put together a special PR toolkit of discounts and resources for the Oddpodz community. I’ve been a customer of PR Newswire for my companies and my clients. They have been a valuable resource for media lists, distribution and competitive monitoring issues. This is worth checking out.

In closing, publicity should be part of every company’s marketing mix. It is a great way to further position a brand as an authority in their industry, leverage third-party opinions and provide repurposeable content for search engine optimization.

By Karen Post, on May 10, 2010

This morning I was reading my buddy’s Dana VanDen Heuvel @marketingsavant.com email. Dana and I met a few years ago when I addressed the ad feds in Wisconsin. We’ve keep in touch and I always enjoy reading his materials on his blog and his other social media content. Today he posted a very timely piece on How Lists can prevent big time disasters and significantly  help one achieve their goals. I’m a list junkie. In fact, if you’ve been to our new estore, you see lots of lists. We call them Ta-Do lists. These lists are boiled down Ta-Dos based on my life experiences. They are quick reads and can truly help get things done and  prevent costly missteps.

Back to my friend Dana, his post below is very good. Later today I’m going to check out the The Checklist Manifesto, by Atul Gawande and will comment on that shortly.

I also learned about a new tool today that makes it super easy to reblog great posts like this one and to get folks to reblog your comments. It’s called Zemanta.

Here the List eBlog from marketingsavant.com:

I found this fascinating quote today:

“…checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realize. They provide a kind of cognitive net. They catch mental flaws … And because they do, they raise wide, unexpected possibilities.”

marketingsavant.com, Marketing Savant.com, May 2010

You should read the whole article.