This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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6 10, 2014

Double dose – has it’s rewards

By |October 6th, 2014|Branding, Entrepreneurship, Personal Development|

My good friend and fellow branding buddy Bruce Turkel is an amazing writer and talent. I’ve been reading his blog  ever since we met at a comedy workshop for the National Speakers Association. Recently I [...]

1 10, 2014

Shocking robbery blamed on students

By |October 1st, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Branded copy scrapping a big crime
There is a growing crime that is aggravating and frustrating business communicators around the globe and unfortunately one of my companies fell victim to this slimy act.
It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit. This can be accomplished by a lazy human who cuts and pastes your words into their site. Or it can be done with automated software, owned by equally lame people. Without lifting a finger, your branded, search engine-optimized content appears on some bogus URL or website.

22 09, 2014

Fashion Week, all about brand building

By |September 22nd, 2014|Branding, Entrepreneurship, Inspiration, News, Personal Development|

Fashion Week branding
It’s always been a dream of mine to attend Fashion Week in New York City. Thanks to a local charity auction, it became a reality a few weeks ago. In April, Wheels of Success, a nonprofit in Tampa that provides automobiles for people in need, held their annual fundraiser. Like many charity events, they had a live auction offering some very cool items. The package I bid on and won was two tickets to go to a show at the 2014 Mercedes Benz Fashion Week in New York City.

4 09, 2014

3 Lessons for a bit less stress in life

By |September 4th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Relax, 3 simple ideas to reduce stress
Stress sucks energy out of people, then they get distracted and don't produce because they cannot focus on the stuff that makes them productive. Without productivity a professional or entrepreneur can't generate value, which converts to income and joy, which makes them really stressed. A lot of stress that we invite into our lives is preventable. But often we don't invest in small things that when you need them have a big payoff.

26 08, 2014

Brand Bummers – “What were they thinking or drinking” brand moves

By |August 26th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Brand Bummer, by Karen Post The Branding Diva®
CNN’s Anderson Cooper created the Ridiculist, where he features questionable news items, actions and interesting people with his signature full on snarky smile. FOX has Bill O’Reilly and his Pinheads, a noble collection of his favorite idiotic personalities doing really stupid things. This week I’m rolling out Brand Bummers, my official list of brands, people and organizations doing things that I scratch my head and go WHY?

18 08, 2014

My social media sabbatical – a worthy break

By |August 18th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development, Productivity|

Take a brand break from social media
The last 60 days I’ve been MIA from social media. Except for a few random tweets, my social channels have been inactive. While social media is seductive, persuasive and can influence behavior and actions that impact my economy and help build my brand, I consciously opted out. WHY? My plate has been full with other branding projects, speeches and personal obligations that required my brain and bandwidth.

12 06, 2014

Branding Boogie – Five steps to kick up your brand!

By |June 12th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Brand and branding are a part of everyday life, pop culture and even the media. It’s not uncommon to hear a journalist, a high school kid or even a seemingly out of touch, very mature [...]

4 06, 2014

I was so mad my hair felt like it was on fire.

By |June 4th, 2014|Branding, Entrepreneurship, Personal Development|

computer stress
I have a love hate relationship with technology. Yes, it allows us to do amazing things, fast and from virtually anywhere. It can also cause serious stress when it lets you down. As a branding speaker and business consultant, I rely on technology to present ideas and content that educates and inspires my audiences. My presentation software of choice is Power Point and while it has certainly contributed to my success, recently it made me furious. I’m a MAC user, so this issue may not apply to my PC readers. When I present talks on branding, I insert videos into my Power Point deck. I’ve been doing this for years and by clicking the start arrow button they project sound and display video beautifully.

19 04, 2014

49 ways to stand out and brand up!

By |April 19th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Stand out. Brand up!
I wrote this blog a couple of years ago. Today it may even be more relevant as brands and businesses look for fresh ways to stand out in a busy and noisier marketplace. If you read it the first time, I've added some new ways to stand out that are worth checking out.

Odd Fish Finish First
Imagine a big glass tank loaded up with hundreds of squirmy gold fish. Pick the one you want and in seconds you’ve lost it because they all look alike. Suddenly, behind the coral tree, from within the school of many, emerges a slim, purple and orange fish. He quickly stands out from the group, his distinctiveness apparent. He swims around with a unique confidence and a bold identity, while the others just seem to fade away.

15 04, 2014

Lights, camera, brand! – How video can boost your presence.

By |April 15th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Branding with video
Using video is like adding high-octane fuel to a Hennessey Venom. In case you missed it, because you blinked, this year the Hennessey Venom GT broke the world speed record at 270.49 mph at the Kennedy Space Center. “Video has been the fastest and most consistently growing medium for content marketing,” said Lori Rosen, Executive Director, Custom Content Council. Want more traction on your Website and social media channels? Add video. Branded video is sharable. It can become viral. Today everyone can use video. I recently added video to my branding tool kit. When I speak, I open every brand talk with my Branding Boogie music video. The video tells a story about boring Bob’s brand and his cry for help. This drama sets the tone for my presentation message. Boring will get you nowhere.

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