Inspiration – Page 5 – Karen Post, The Branding Diva

10 10, 2011

An expensive lesson about copyright and photos in blogs

By Karen Post|2019-04-22T17:42:16-04:00October 10th, 2011|Branding, Entrepreneurship, Inspiration|

Internet photo police are a real thing. I learned this lesson the expensive way last year. I received a formal letter from Getty Images citing that an image on my blog from 2007 was copyrighted and the image company had no record I paid for use of the photo. Apparently, big photo houses now have teams of professionals watching the web and also use special image tracking software to find illegal photo usage. I immediately looked into their claim and found that the blog article and photo in question was posted by an intern who had worked for me. I was not aware that there was a violation as I trusted that the intern knew the rules of copyright protected images and usage.

6 10, 2011

We all must carry on with big ideas, conviction and vision.

By Karen Post|2015-09-10T16:12:21-04:00October 6th, 2011|Branding, Entrepreneurship, Inspiration|

Let’s make Steve Jobs proud of the millions who he inspired. Listen to your inner voice. Live by your rules. Innovate. Value and create great design. Challenge convention. Stay hungry. Be obsessive about what you believe. Believe that you can make a difference. Make a difference. A recent interview on Fox when Steve Jobs stepped down from Apple. That was a sad day. There are not words to explain the loss so many felt on October 5, 2011.

3 10, 2011

The aging entrepreneur like great wine gets better with age

By Karen Post|2019-04-22T17:42:16-04:00October 3rd, 2011|Branding, Entrepreneurship, Inspiration|

For many years I was the youngest in many business situations. I was younger than all my employees, having started my ad agency when I was 22. I was also the youngest to sit on important boards and I was considered by many to be a very young entrepreneur running two companies. Then one day that changed. I’m not really sure exactly when this happened, but suddenly—while I still felt young, liked loud, new rock bands, trendy fashions —I turned 50! YIKES!! My amazing life has raced through three decades and now I’m not the youngest any more, except when I go to an event at my mom’s senior living community and thank God, I am the youngest there.

30 09, 2011

Book review – Get Rich Click, The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky

By Karen Post|2019-04-22T17:42:16-04:00September 30th, 2011|Branding, Entrepreneurship, Inspiration|

I highly recommend this book, Get Rich Click, The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky to every businessperson and entrepreneur. There are gobs of great books available on Internet marketing and I’ve read many. But this one is worth adding to your library of valuable references and tools. Not only is the author, Marc Ostrofsky a real-life success story (he had made millions with the Internet) which for me gives the book extra credibility, it’s also organized in a way that makes it easy to understand, access the learning gems and apply to your business.

24 09, 2011

Saturday salute – Martin Lindstrom

By Karen Post|2019-04-22T17:42:16-04:00September 24th, 2011|Branding, Entrepreneurship, Inspiration|

Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to Martin Lindstrom, one of my good friends and fellow marketing visionaries. Martin and I met in 2003 via the Internet (not from match.com ;) but from me reaching out and complimenting his writing), than later that year we hung out when he and I were both in New York City. Martin is one of the smartest cats I know and he has been very successfully building a global brand for himself as a marketing and brand guru and bestselling author.

21 09, 2011

Meet the social media marketing team

By Karen Post|2019-04-22T17:42:17-04:00September 21st, 2011|Branding, Entrepreneurship, Inspiration|

I'm very fortunate to have an awesome social media team supporting my message and assisting our client's in reaching their goals. Allow me to introduce the "A" social team to you as they contribute to branding content, SEO solutions and marketing outreach on the front line and behind the scenes. Pictured above from left to right is Lauren Angrick, Chief Problem Solver for all my companies and to the right of me is Jess English our newest social media team member who is Community Manager for Restaurant Branding Roadmap, our soon to launch DIY self small business branding program for restaurants

17 09, 2011

Saturday salute – It’s your time to shine!

By Karen Post|2019-04-22T17:42:17-04:00September 17th, 2011|Branding, Entrepreneurship, Inspiration|

Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to the fall graduating class at American Intercontinental University and their families. American Intercontinental University is a global learning institution with campuses across the United States, in London England and an award-winning* Virtual Campus called AIU Online. I was the commencement speaker today addressing over 200 grads, 1300 + university professors, staff and friends and family at the graduation celebration in Chicago.

14 09, 2011

25 ways to promote your blog

By Karen Post|2019-04-22T17:42:17-04:00September 14th, 2011|Branding, Entrepreneurship, Inspiration|

Social media continues to get lots of media coverage and buzz. Some, very well deserved and some is just a whole bunch of empty shoeboxes. Not good, because I love shoes! Many of my blog readers and friends know that in 2009, after reading one tweet on a Saturday night at 11PM – and following up on it - this social connection turned into a million dollar consulting contract for me. I will forever love little blue birds! I’ve also connected with and discovered some amazing professional resources through LinkedIn too. I love to find competent people that I can count on to help me do my work!

14 09, 2011

Mini billboards for your favorite gadget

By Karen Post|2019-04-22T17:42:17-04:00September 14th, 2011|Branding, Entrepreneurship, Inspiration|

Are you looking for a little soft billboard buzz for your business or favorite project? Why not try a custom skin from a very awesome company in Seattle called Schtickers. They print peel-on-peel-off skins for laptops, ipads, phones and ipods. Order from their designs or send them your custom art to promote your brand. I just ordered three for the Brand Turnaround book marketing team. They are not expensive, under $50, and they ship in two days. This is a great way to stir up some great (word of mouth) conversation at your favorite coffee shop.

4 09, 2011

Branding and the Beast- How to not get bullied

By Karen Post|2019-04-22T17:42:17-04:00September 4th, 2011|Branding, Entrepreneurship, Inspiration|

Part 1 New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns. Should your brand go bad from

A product recall
A scandal
A major market shift
Or some really bad luck

You can turn your brand around and get back to business. With the right knowledge, tools and preparation, you can better equip yourself to recover from that evil, intimidating beast—the unforeseen brand shakeup.

This Is A Custom Widget

This Is A Custom Widget