Karen Post, In the News
Karen Post on Rush Limbaugh and the online outrage
Thursday, March 1st, 2012
The Huffington Post
Hell hath no fury like a woman wired. Women’s protests on social media are packing a bigger punch than ever. Rush Limbaugh and his sponsors felt it. So did the Susan G. Komen charity. The online outrage and boycott campaigns shame brands into cooperating at the risk of losing customers. And women’s influence will only grow, experts say.
Karen Post on branding and The Oscars 2012
Saturday, February 25th, 2012
The Huffington Post
How can pretty boys in tuxedos and waifs in gowns beat the crap out of 260-pound linebackers?
In advertising, of course, when the Oscars go toe-to-toe with the Super Bowl.
Karen Post discusses how to create your own momentum
Thursday, February 23rd, 2012
Small Business Advocate
Professional momentum starts with you. Karen Post joins Jim Blasingame to discuss how to create your own momentum by having faith in yourself and methodically turing obstacles into opportunities.
Karen Post talks about Gasparilla billboard marketing
Thursday, January 12th, 2012
Tampa Bay Times
“They need to be ready for the potholes,” said Karen Post, a Tampa marketer and author of the book Brand Turnaround: How Brands Gone Bad Returned to Glory … and the 7 Game Changers that Made the Difference.
Entrepreneurs Look to Start Strong in 2012
Thursday, January 5th, 2012
TheStreet.com
It’s a new year and a lot of people like to make resolutions in the hopes of improving upon the previous year’s mistakes and missed opportunities. Entrepreneurs are no different, and many business innovators have shared their resolutions with others in hopes of support and inspiration.
Brands That Might Be Extinct in 2012
Wednesday, December 28th, 2011
NPR
What do Sony Pictures, A&W Restaurants, Saab, American Apparel, Sears, Kellogg’s Corn Pops, MySpace, Soap Opera Digest, and Nokia have in common? They’re ten brands that 24/7 Wall St, a Delaware-based financial news group, says won’t survive through 2012. And it looks like some of those predictions might already be coming true — on Tuesday, Sears announced it will close more than 100 stores after lackluster holiday sales.
Dan Gross and Karen Post discuss the likelihood of the predictions actually happening.
How to Build Successful Business Relationships
Wednesday, December 7th, 2011
Fox Business
How to successfully build business relationships and branding that can be maintained.
Getting Back To Work: Branding Makeover With Karen Post
Thursday, November 10th, 2011
Daytime
“Daytime” knows many are hurting in this down economy and many people out there are unemployed and having trouble finding a job. Well we want to help so all this month “Daytime” will be doing segments to help you get back to work.
Impact of a CEO
Tuesday, October 25th, 2011
FOXNews.com LIVE
Does a CEO’s actions impact your view on a brand?
How To: Backyard Branding
Monday, June 20th, 2011
Success Magazine
Getting a front-page article about your business in The New York Times carries a whole lot of cachet (assuming the article is positive). But unless you offer a nationally available product, this kind of placement probably won’t do a whole lot for sales.
Not so for local branding efforts, says branding guru Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds.
