By Karen Post, on March 18, 2012

Have you called yourself recently? On all of your phones? If not, it’s a fast find and fix to improving your brand impression.

How do I know this? Because I was grossly guilty of phone message neglect.

Fortunately, I have good friends who tell me the truth.  Here’s a recent call I received.

“Hey Karen, Ms. Branding Diva your phone message stinks. It’s too long, you sound like you are in a tunnel under ground and teetering on having a bad day.”

She was right. This was a big disconnect from who I am and what my brand stands for. Here’s the really sad part, it’s been like that for a year, YIKES!

Five simple tips to a better telephone branded signal.
1) Be clear – Always state your full name.
2) Be brief – In our fast paced and busy world, short and to the point are best.
2) Have tone – Include some branded attitude, for me it’s energy and confidence.
3) Be current and relevant – Keep things fresh, consider changing your message with the seasons, the months or for no reason at all.
4) Provide a clear call to action – What do you want the caller to do? Leave their name and what they need? Or even better their American Express number?
5) Manage expectations – If you can’t check messages for along period of time, provide a timely route to you, request a text message or email from the caller.

Don’t ever, ever use the default, computer message. That clearly communicates nothing except you are unprofessional or so unorganized you can’t find the time to set up.

Bottom line, your phone message is often the first impression a new contact has with you. Make it a great one. And it does not hurt to make sure your visible phone and accessories are on board with your brand too. It’s all part of the personal branding package.

Still don’t have a smart phone? It’s 2012. Plus, being a tech dinosaur is no marketing edge.

And if bold styling is part of your image, consider a retro hand set (like pictured above) to plug into your iPad, iPhone or other smart phones and a cool, matching phone protector. I’ve usually sport the Branding Diva® red set —phone case, handset and fire engine hot lipstick.  It’s an excellent conversation starter at coffee shops and airport lounges, after all that’s where new business often starts.

Got to go catch a call! Talk soon! Brand on!

By Karen Post, on October 5, 2011

Like I mentioned the other day, I have aged a bit since jumping into the world of being an entrepreneur. In fact, almost thirty years have whipped by me. Many things remain the same, but some things have changed.

My entrepreneurial traits that remain:

• I’m still very fearless in business.
• I still fear a few things like: being struck by lightning, being hit by a flying baseball, hockey puck or golf ball and I still hope I never meet a snake.
• I still have a strong sense of humor, love comedy and gravitate toward people who make me laugh.
• I still believe personal responsibility is a big deal. And when people don’t take responsibility for their actions and blame others for their fate, that’s not a laughing matter, it’s a character flaw.
• I still love my work, in fact so much that most of the time it doesn’t feel like work, but extremely satisfying play.

Some new human conditions that recently have shown up:
While my mind and passion for business and entrepreneurship remain high and are still on the “GO track”, my body has been signally some new trends. Most of which I’ve managed to fix, like gray hair – there’s hair color for that, some new facial geometry – there’s Botox® for that and even my true age – you can lie about that. But the next one I’m still working on and can’t say I’ve found the fix yet. But as an optimist, I’m confident a solution is near.

I’ve been diagnosed with Osteoarthritis. Just hearing the name creeps me out because it sounds like a very old person’s disease. Well, it turns out it’s not. Osteoarthritis can affect young people and active athletes too and most people will get some form of this condition as their bodies’ age – or we can say ‘mature’.

My case makes me feel like I’ve been hit by a Mac truck every morning. Throughout the day I get very shifty and my neck stays pretty pumped with pain. This started about a year ago. I went to a doctor just recently and she told me after reviewing my x-rays that I’ve likely had this bad boy, Osteoarthritis, for over five years.

Well, I’m not going to let some lame disease slow me down, even though there is no cure, there are things one can do to minimize the pain and I’m all about that. So this past month I embarked on a full throttle, super-sized, manage-this program.

Yes it was extreme and expensive, but I need my body in sync with my mind and saying GO! Not NO! After all, I may be aging a little but I’m not turning in my serial entrepreneur card and I have many big goals that I’m determined to reach.

So for any you that may share my pain, here’s what I did and what I believe is working.

• I hired a stretching coach for three days a week.
• I got regular acupuncture treatments and took a bunch of Chinese herbs that tasted like what I can imagine eating incense tastes like. If you are in Tampa, I highly recommend Dr Jiang.
• I got a massage every week.
• I started taking a non-addictive muscle relaxer at bedtime.
• I started taking Advil daily.

I can’t say all the pain is gone. But my neck is more flexible and less sore. My body is still pretty tight and hurts in the morning. I play tennis 2-3 times a week and for some reason when I’m in the tennis zone and playing well my pain is completely gone.

So my move forward plan is:
I ended the stretching coach. Once I learned the stretching moves, I wanted that hour back for myself. With any coach, small talk is required and that stressed me out, especially when my work plate is really full. I need that time to think and fix stuff. The stretching coach investment was worth it because not only do I now know the exercises, but my coach also introduced me to a couple of stretching tools like my big fitness ball.

and a Real-Ease Neck and Shoulder Relaxer.
Real-Ease Neck and Shoulder Relaxer (See all Massage & Relaxation Products)

So from here, I will continue to stretch throughout the day. This means: no more 6-hour long writing sessions, remain disciplined and keep moving around whenever possible. I’m also going to maintain the massages, acupuncture, muscle relaxer and Advil.

The big message to my fellow aging entrepreneurs–stay loose, keep moving forward, have fun and take care of what hurts.

By Karen Post, on October 3, 2011

For many years I was the youngest in many business situations. I was younger than all my employees, having started my ad agency when I was 22. I was also the youngest to sit on important boards and I was considered by many to be a very young entrepreneur running two companies.

Then one day that changed. I’m not really sure exactly when this happened, but suddenly—while I still felt young, liked loud, new rock bands, trendy fashions —I turned 50! YIKES!!

My amazing life has raced through three decades and now I’m not the youngest any more, except when I go to an event at my mom’s senior living community and thank God, I am the youngest there.

What I am still is very young-minded, contemporary and a hip aging entrepreneur. I’m not sure I love the way that sounds, but until I can find that back-in-time retro aging potion at Walgreens, what is, is, and I’ve got to embrace my new place in life.

Why not? Vintage wine gets better with years. So I’m going to turn my modern maturity, earned wisdom and even my new challenges into super-charged fuel that takes me to even higher places in business and in life.

So stay tuned for upcoming blogs addressing–

When your mind says Go! And your body says No!
Forever young—keeping your competitive edge sharp
It’s never too late to start a business, start over or start a party

By Karen Post, on April 1, 2011

Have you ever felt like you have reached your limits? Whether it shows in your writing, business creation or time management – you are not alone! Below, learn how to develop strategies that will make you feel more productive, take your adventure to the next level and keep you in line – we’ll even tackle the stuff that keeps you up at night. Let Karen Post and the Oddpodz team lead the way.

1 – Does branding countries, government programs and leaders really matter? 3 part series that includes insight, strategy and recommendations.
2 – How to quickly sway opinion, sell product & make a point – with wordplay Metaphors can make a difference.
3 – Energize your entrepreneurial engine. Attend 3-day conference in Tampa. Engage in networking opportunities with students from all over the country as well as business professionals.
4 – Entrepreneur essentials – Bandwidth limits, saying no and time off. There are only so many hours in a day, what will you do with them?

For last weeks wrap up, click here.

Also, don’t forget to check out:
Slimy scam, smart business model or insightful day?
3 smart chicks, 10 ideas to breed more loyal blog readers
Greenwashing and other recycled business sins

By Karen Post, on March 8, 2011

Being introduced to new experiences can change your perspective on life. They can also change your perspective on how to run your business. Karen Post and the Oddpodz team experienced many new things this past week and we’re sure you’ll enjoy the take-away.

1 – Miracle Whip and Cate Blanchett. What do these two have in common? Differentiating you brand will help you succeed in the long run.
2 – Making history in Saudi and 5 lessons from the experience. Being introduced to global challenges can be very rewarding.
3 – Size can matter. 4 ideas to help your brand impact measure up. Increase your brand memory with objects bigger than life.
4 – Waiting patiently. An oxymoron and opportunity. Don’t wait for your competitors to measure up to you, start creating a masterpiece now.
5 – Have an AT&T iphone? Don’t expect service in NYC. You’ll be disappointed. How some technology can’t always keep up to speed.

If you missed last weeks wrap up, click here.

Also, be sure to check out:
What Jimmy Fallon taught me about marketing.
5 promotional ideas to earn serious visibility for your venture.
Facebook, I’m just not that into you.

By Karen Post, on February 22, 2011

This week, Oddpodz shares the reality of keeping a business together while getting ready for an important trip. If you missed last weeks wrap up, click here.

1 – I’m going to Saudi, join me! Get the inside scoop of marketing, communication, travel & cultural lessons.
2 – Blog breakthrough – What does it really take? And what is the magic move that turns pondering into reality?
3 – How to get unstuck on a writing project – 10 ways. Learn to practice what you preach in a stress-free way.
4 – Forgive me, I’m using an excuse card tonight. Use these funny excuses if you’re having an off day.
5 – A road warrior’s check list, so the journey is a joy. What to pack when you’re always on the go.

For more on-the-road lessons view:
Networking in the sky. How to turn a seat mate into a good connection.
5 inspirational ideas and 2 revelations from an adventure to Chicago
What I learned from going to see Oprah

By Karen Post, on February 15, 2011

This week, Oddpodz took advantage of the simpler things in life and learned how fulfilling they really are. Here are some ways you can look at your business half full too:

1 – Fox TV calls for a 30-minute live interview. Will you be ready? Learn how to interview like a pro, here.
2 – How reincarnating an old idea can be a BORN AGAIN HIT. Check out word-smithing at its best.
3 – Birthdays, gifts and marketing – an interesting trio. Do you have a way to remember your customers’ special days?
4 – Can being happier change your entrepreneurial success? It’s true! Identify the small things in life and make them happen.
5 – Don’t forget to Celebrate loving being an entrepreneur everyday. And start making your own life choices.

If you missed last weeks wrap up, click here.

For more ways to fulfill your life, check out these posts:
Why creatures of habit are champions in sports, business and life.
Work less, accomplish more!
Money, money, money!

By Karen Post, on February 13, 2011

Every day I hear people complaining about their jobs. They don’t like what they do. They don’t like their boss. They don’t like the hours and schedules required of them and they don’t think they are paid enough.

Sure leaving this faux sense of security of being employed can seem scary. And oh yeah, being responsible and accountable for all your actions is a serious and sometimes not easy commitment.

Most of us live in America. The land of the free. No one has a gun next tot your head, who says you have to be employed. We can all make choices to break away from the employment muck zone to being an enterprising entrepreneur where you control your destiny.

If you hate your job or you know someone who does, there is one person to blame. YOU or THEM!!

Monday is Valentines Day. A holiday of celebrating love, admiration and passion. These are all available when you are an entrepreneur. If you are not entrepreneur yet, join us. If you are, then celebrate everyday the greatest place to be in the world.

21 reasons why I love being an entrepreneur!

1. My actions ans choices decide my paycheck
2. I can play tennis at 2PM
3. Or work until midnight
4. Or start at 9AM
5. I can wear sweats and tennis clothes everyday
6. I can’t get fired
7. I can try crazy ideas
8. I can invest in lifetime learning or anything for that matter
9. I can pick my support team
10. I can fire my support team
11. I can break rules
12. I can make rules
13. I can go to the movies at 4
14. I an eat pizza at 10 AM at my desk
15. I can give my self a raise
16. I can buy a new company car
17. I can change my mind
18. I can pick my clients
19. I can take vacations when I want
20. I can start a new business
21. I can work hard, or I can hardly work

View our set up your new business ta-do list to establish the best business structure for you!

By Karen Post, on February 12, 2011

It sure can. Research shows that people who are happy are healthier and wealthier. Think about how much more energy you have when you feel great, you got a big new client, you are in love, you accomplished something difficult, it’s better than two shots of B12. And happy people experience less stress and attract other happy people which create a domino effect of momentum.

Identity small things that make you happy and do them  often. You will see a difference in your business, your support team and your life.

Here are a few things that make me happy.

• Going to an awesome movie.
• Hearing one of my favorite songs.
• Feeling the sun.
• Endorphins from exercise.
• Winning a tennis match.
• Smelling garlic cooking.
• Completing a tough project.
• Getting a massage.

The cool thing is, I can make all of these happen.

What are some small things that make you happy?
Now go make them happen.

Also, be sure to check out: Celebrate love being an entrepreneur everyday.

By Karen Post, on February 7, 2011

Juggling. I don’t remember ever taking a class on this in high school or college. Yet, as an entrepreneur and small business owner, you must master the skill like a professional circus star. Here are two methods that work well for me that I’ve just figured out through experience.

1) The 90-day strict focus juggling act.
This week and for the next couple months, I’m in serious lock down mode. This means other than sleeping, eating,  an hour or so of daily tennis or some cardio and cranking out quality work and I’m not doing anything else. PERIOD. I don’t recommend this approach often, it’s intense and most of your friends will think you are very weird and may even refer to you as a cave person, but sometimes, this style of juggling is just plain required.

This is a choice I’ve made because the current list of balls in the air that are directly tied to my big life goals. I am very intentional and know clearly what I want based on my core values.

My #1 life goal is: to ensure freedom and independence which are derived from financial, creative and high happy factor success.

My current list of responsibilities: my consulting work, my new book, Brand Turnaround: How Brands Gone Bad  Return to Glory, McGraw-Hill (complete manuscript due by May 1st), my Oddpodz blogging, my speech and trip Saudi Arabia all require big time, deep problem solving and creative thinking. For me, this is what I call the highly-focused juggle act. You keep your eyes and thoughts on specific projects and nothing else. You say no to social stuff, volunteer duties and anything that needs brain cells or attention, unless it’s part of your focused juggling act or really an emergency. Fortunately, I have the luxury of being single and having no dependents, so I can pull this off, this may not be so easy for everyone.

From here, I map out a very clear working plan.
This includes: daily objectives and needed tasks, support team and a detailed time line to accomplish all.  From here, I schedule daily blocks of time (the night before) to work on each of the four balls, (sometimes I even use a food timer to limit how much I spend on any given ball) stay very discipline so I don’t break my train of focus with non emergency distractions – like taking non urgent calls, checking email etc. – and I make sure I give clear instructions and expectations to any team members who is supporting me. Plus, when I do this highly-focused juggle I also do my rituals, read my affirmation as I eat right, don’t drink too much and visit my master goal list daily, so I’m so clear on where I’m headed.

When time is not such a critical factor, I use this more balanced juggling act formula, which produces great results.

2) The 365-day juggling act.
Stay calm.
Be happy you have balls to juggle. It’s much better than the alternative. Don’t view the balls that you are juggling as scary time bombs, but as great opportunities. Try to limit the number you juggle to 7 to 10 max or you are headed for the loony house soon.

Embrace balance.
Mix up your work load with non work stuff. Enjoy life, since it’s not a dress rehearsal.

Work from plan.
Write out daily objectives and needed tasks, identify who you need to support you and a develop a detailed time line to accomplish all.

Celebrate your achievements and be grateful.
Hourly, daily  and often.

Have fun, juggling is not a root canal.

Don’t forget to check out: Torn between two lovers, no different than business priorities.