Karen's Blog
Fast Forward: Sales and Marketing
10 great sales and marketing ideas
Work out your body and mind with scheduled exercises. Buff body, bright mind. Go the extra rep of sit ups and creative challenges.
Attend theater events to improve your presentation skills. This includes the circus, the opera, and local talent shows and comedy clubs.
Kool Wordz
Cutting through the clutter of sameness gets tougher every day. Message overload and disruptive and many times useless data are all trying to find a little space in the overstimulated, simpleminded brains of our market.
It’s not only a busy place, but the reality is there are a handful of very qualified choices other than you in your category competing for that sacred opportunity.
Brand Voice
“Can’t get that brand out of my head…” Have you heard that song? We all have. Well, maybe not that exact melody, but some memorable sound effect, cool tune, or catchy jingle. And I’ll bet there was a direct connection to some brand experience.
Caught in a Big Storm
I’m a Florida girl. I love the sun, beaches, and tennis year round. When I moved here three years ago, I never even thought about hurricanes — I live on the west coast — most hurricanes I’d heard about didn’t even know there’s a city named Tampa.
An Inside Job
A great brand is a wonderful thing — a representation of your products and services; the story of you and your team; a powerful beacon that attracts new business, keeps buyers from jumping ship, and earns you a prime position in the market’s mind.
After spending resources out the wazoo and earning some ever-so-distinguishing gray hair, it seems like all this branding stuff should be flying high by now. You’ve got the logo, a punchy tagline, and even a slick brand manual, so what’s up with the occasional brand breakdown?
Brandtown, USA
Communities, cities, and even states all compete in the world of everything — commerce, tax bases, cultural riches, hometown intellects, the creative class, and happy folks using it all. It’s the fuel to keep geographic areas going and growing.
It also brews healthy combat zones, the seduction of buyers to destinations. For business or pleasure, the game is called branding. As in, regional branding.
Losing Your Fear. Finding Your Brand.
Every single living entity in the business world has a brand. Brands happen when a company takes its first breath. When it opens its doors, sets the sales troops loose on the battlefield, prints the business cards, and handles the first stressed-out customer, it is developing a brand.
The brand is the by-product of all of one’s actions — the sum of what an organization, person, or product does. How you behave, communicate, and respond to the unexpected are part of your brand.
