By Karen Post, on April 23, 2012

Confidence is a condition you manifest when you do things with competence. Self-esteem is a belief level you buy into about yourself, when you’re not doing anything at all. To enjoy a great life and a rich business or career, they are both needed to be mastered.

I consider myself an emotionally healthy person. I also know that I can always improve myself. I’m interested in learning things that can make me more effective with my business, my personal relationships and things that provide me with a more fulfilled life.

Back in January Alan Weiss, a coach and mentor of mine for the past decade, offered a one-day workshop on self-esteem. Alan is known as the million dollar consultant. He’s authored over 40 books, works all over the world and has guided me on many business projects. His Self-Esteem Workshop was $2,500 and limited to 6 people in every workshop, it was sold out until April.

There’s no debate here, lower than peak self-esteem is bad for business. If you are a start-up, it can make the difference in you raising needed funds. If you are a growing business it can cost you new clients. If you are employed it can stump your advancement. In all cases, low self-esteem enables price, valuation, compensation discounting and costly over-giving of goods and services too.

I attended Alan’s workshop this past week in Warwick, RI to help take my business to a higher level. It was an excellent investment in time and money.

Consistent with Alan’s tough-love style of coaching, the workshop wasn’t hoo-rah-rah at all. There was no flood of compliments or achievement praised. There were a lot of open and candid discussions about where human doubt and questionable self-worth comes from and how to dump the debris that brings down anyone’s esteem level.

Before the workshop, I knew the root of many of my green monster issues, but after spending the day with Alan and a great group of other highly-accomplished consultants, I better understood how to re-frame the past, dump the garage and power forward with a stronger direction and intent. I also learned a lot about how to sustain high self-worth in the most challenging of situations.

The three biggest take-a-ways for me were:
1) The perfect self-esteem cocktail is 1-part listen to others (that you request, unsolicited feedback is useless) and 3-parts listen to yourself.
This means accept feedback from qualified givers, not others who have some axe to grind or bigger issues than yourself.

2) Having an accurate feedback grading system is key.
Many of the most damaging and negative beliefs that imprint adult self-doubt comes from our parents because as children, they were our primary authoritative figures. This dominating influence can apply to professional settings too. This does not make either of them right. Use realistic measures to evaluate criticism.

3) Positive reinforcing environments and relationships are critical, not optional.
Birds of a feather flock together. A scrappy nest is not where you want to be. Hang with other highly-esteemed people and make sure your work space is empowering and inspirational. If it’s not, change it.

Alan Weiss is not for everyone. He’s not inexpensive, his content is not sappy and sugar-coated. If you are serious about taking your business to the next level, I’d look at some of his offerings. If nothing else, sign up for his weekly newsletter, it’s free and one of the best things I read and enjoy every week.

In closing, here’s another good article on the subject on of self-worth. It’s written by one of my favorite tweeters @yourpocketguru, follow him and me @brandingdiva on Twitter for some short gems of insight on a all kinds of topics.

By Karen Post, on February 12, 2012

This past week one of my favorite guys and myself celebrated a birthday. I’m happy to report that I’m the younger one. In fact, Abe Lincoln is 203.

For those of you who know me well know I’m not a holiday girl. Don’t get me wrong, I love to celebrate, I just believe that everyday you are above ground is a celebration and special, instead of making a big deal about the traditional Hallmark days.

As I added another year to my timeline this week, I reflected on some of the most meaningful threads that make up my fabric. I put together 52, and yes there is a reason for that number, I hope you enjoy.

These are not in order of priority.

1.) I used to think the number one factor in success was cash flow, this is a myth, it is self-confidence.

2.) Guilt, regret and worry are by far the most unproductive mind trips.

3.) More self-responsibility by everyone will improve the world. The government, your boss, your partner, your job, your clients and the next moron you encounter at the gas station can suck and impact a nice day. OK, what part of that situation can you control?

4.) Life is short. Live like it was your last day.

5.) I have over 10-deceased friend’s contact info in my iphone.

6.) Nobody or no thing can really make you happy.

7.) Peoples’ behavior, cash flow and things can definitely alter your mood.

8.) I can’t tolerate whiners, racists or people who don’t wear deodorant.

9.) Patience is not one of my virtues.

10.) Listening to music, playing tennis and winning are three of my top favorite past times.

11.) My all time favorite book is “ The Pocket Pema Chodrom”. 2nd favorite Brand Turnaround and a close tie StraightForward: Ways to live and lead.

12.) Hair color is by far one of the most important inventions in history.

13.) Unless you buy lottery tickets and win, delegation is a critical skill for success.

14.) If you give crappy instructions, you will get disappointing results.

15.) Awards are exciting, but the journey is where the riches are.

16.) Friends and relationships should add to your life. If they don’t, they are useless weights that should be dismissed.

17.) Design is really important. The elements of beauty, emotion and ease of experience make life better.

18.) If you don’t have a strong sense of humor, you won’t be strong in personal relationships.

19.) Spelling is important to many people. I’m not one of them.

20.) I wish dogs and other animals could talk.

21.) I wish some people would talk less.

22.) I hate mushrooms, phone trees (when you call for help hit #1 for this, hit #2 for that) and bureaucrats.

23.) Three of the biggest fashion crimes: men wearing too much jewelry, women wearing panty hose with sandals and long fingernails on both.

24.) There are way too many unproductive meetings held everyday.

25.) Thoughtful agendas and a meeting marshall can fix this.

26.) “Play up” in everything you do. This means hang with people and companies that are more accomplished than you and play sports with athletes who are better than you.

27.) Invest in you. Attend workshops, hire expert coaches and treat yourself often.

28.) Don’t always believe your mind. Sometimes it thinks up really stupid and damaging thoughts.

29.) Do follow your gut. It knows a lot more than you might expect.

30.) Appearance matters. Youthfulness, fitness, grooming, your teeth and wardrobe make a difference in business.

31.) Exercise is the best medication going. It sharpens your brain, provides more mental bandwidth and wards off evil stress.

32.) Self-promotion is not a bad thing. Anyone who tries to convince you otherwise is likely not too successful.

33.) The art of leverage is among the most important skills a successful person should master.

34.) No risk. No reward. Period.

35.) Bad fruit never gets better. You can fire clients, friends, spouses and brands. If they do not add to your happiness, get rid of them. NOW!

36.) Casting blame is often an action of a loser. Even train wrecks require willful passengers to pick the car, track and place it’s headed.

37.) Optimism is a virtue. I am an eternal optimist.

38.) The only person you can control or change is yourself.

39.) Don’t trust too soon. Don’t trust everybody and don’t harbor the past. But do file away any deceptive players in your experience cabinet.

40.) Market research has its place. However, it is not a crystal ball. Just ask Coke-Cola.

41.) You don’t have to like everyone. But you do need to respect everyone and their unique beliefs.

42.) When drinking wine or other adult libations cell phones, ipads and computers should not be present. In other words, communicating while under the influence of mind altering substances can come with risks.

43.) The past only matters if you choose to live there.

44.) Pole-vaulting to conclusions and writing the future can cause physical and mental anguish. Let life happen. Live in the present.

45.) Failure is the fastest way to success. And Failure is a temporary event.

46.) It’s never too late to start something, change something or be a better person.

47.) I like and enjoy breaking rules and I get annoyed by people who can’t go there.

48.) Often, I love acting my shoe size instead of my age. Playfulness, being spontaneous, independent and free to choose everything are a few of my driving values.

49.) I still don’t understand why our creators created cellulite, any moles or facial hair on women.

50.) My single greatest achievement: being a happy entrepreneur and controlling my destiny.

51.) You do not need to master everything. But what you do love doing—make it a masterpiece.

52.) Be the joy you want to experience everyday and life will never disappoint you.

By Karen Post, on October 5, 2011

Like I mentioned the other day, I have aged a bit since jumping into the world of being an entrepreneur. In fact, almost thirty years have whipped by me. Many things remain the same, but some things have changed.

My entrepreneurial traits that remain:

• I’m still very fearless in business.
• I still fear a few things like: being struck by lightning, being hit by a flying baseball, hockey puck or golf ball and I still hope I never meet a snake.
• I still have a strong sense of humor, love comedy and gravitate toward people who make me laugh.
• I still believe personal responsibility is a big deal. And when people don’t take responsibility for their actions and blame others for their fate, that’s not a laughing matter, it’s a character flaw.
• I still love my work, in fact so much that most of the time it doesn’t feel like work, but extremely satisfying play.

Some new human conditions that recently have shown up:
While my mind and passion for business and entrepreneurship remain high and are still on the “GO track”, my body has been signally some new trends. Most of which I’ve managed to fix, like gray hair – there’s hair color for that, some new facial geometry – there’s Botox® for that and even my true age – you can lie about that. But the next one I’m still working on and can’t say I’ve found the fix yet. But as an optimist, I’m confident a solution is near.

I’ve been diagnosed with Osteoarthritis. Just hearing the name creeps me out because it sounds like a very old person’s disease. Well, it turns out it’s not. Osteoarthritis can affect young people and active athletes too and most people will get some form of this condition as their bodies’ age – or we can say ‘mature’.

My case makes me feel like I’ve been hit by a Mac truck every morning. Throughout the day I get very shifty and my neck stays pretty pumped with pain. This started about a year ago. I went to a doctor just recently and she told me after reviewing my x-rays that I’ve likely had this bad boy, Osteoarthritis, for over five years.

Well, I’m not going to let some lame disease slow me down, even though there is no cure, there are things one can do to minimize the pain and I’m all about that. So this past month I embarked on a full throttle, super-sized, manage-this program.

Yes it was extreme and expensive, but I need my body in sync with my mind and saying GO! Not NO! After all, I may be aging a little but I’m not turning in my serial entrepreneur card and I have many big goals that I’m determined to reach.

So for any you that may share my pain, here’s what I did and what I believe is working.

• I hired a stretching coach for three days a week.
• I got regular acupuncture treatments and took a bunch of Chinese herbs that tasted like what I can imagine eating incense tastes like. If you are in Tampa, I highly recommend Dr Jiang.
• I got a massage every week.
• I started taking a non-addictive muscle relaxer at bedtime.
• I started taking Advil daily.

I can’t say all the pain is gone. But my neck is more flexible and less sore. My body is still pretty tight and hurts in the morning. I play tennis 2-3 times a week and for some reason when I’m in the tennis zone and playing well my pain is completely gone.

So my move forward plan is:
I ended the stretching coach. Once I learned the stretching moves, I wanted that hour back for myself. With any coach, small talk is required and that stressed me out, especially when my work plate is really full. I need that time to think and fix stuff. The stretching coach investment was worth it because not only do I now know the exercises, but my coach also introduced me to a couple of stretching tools like my big fitness ball.

and a Real-Ease Neck and Shoulder Relaxer.
Real-Ease Neck and Shoulder Relaxer (See all Massage & Relaxation Products)

So from here, I will continue to stretch throughout the day. This means: no more 6-hour long writing sessions, remain disciplined and keep moving around whenever possible. I’m also going to maintain the massages, acupuncture, muscle relaxer and Advil.

The big message to my fellow aging entrepreneurs–stay loose, keep moving forward, have fun and take care of what hurts.

By Karen Post, on September 21, 2011

How a little comedy can help content creation and communication captivation

We all struggle with developing killer content that not only communicates but captivates audiences. Let me share some insight from two recent comedy outings and why you should routinely schedule such humorous adventures in your career journeys to master the art of theater and comedy in your messaging.

Last month, when I was in New York City I saw Love, Loss and What I Wore, an off Broadway show about women and life or to better describe it as the New York Times Review states, two hours of matters of the heart and matters of the closet. It was entertaining, thought provoking and triggered some deep emotions and memories.

The performance did not include any high tech scenes, fancy costumes or flying actors. It was so simple, yet so powerful. Five women in black dresses, who stood in place for the entire show spouting off smart dialogue that left a lasting impression.

This past weekend I was in Chicago and went to Second City. Second City is a comedy institution (with theaters in Chicago and Toronto) dating back fifty years and spawning such great talent as Gilda Radner, Dan Aykroyd and many noted Saturday Night Live stars. They usually have a couple of performance options, this weekend I saw South Side of Heaven.

Most of what I saw there were character-driven improv style, laugh so hard it hurts shows. I’ve never been disappointed and always learn so much.

I love comedy, and due to my very tight time and limited schedule I always try to do things when I’m traveling that are fun and I can learn too. Here are some of my take-a-ways and I how I manage idea generation while I’m hanging out with friends and often drinking wine.

Capture ideas.
1) Always carry a good idea pad or use your phone notes app. After two glasses of wine, a great idea can easily exit your brain.

Spot what works.
2) Pay attention to what topics the audience laughs at.
3) Listen for simple words that are called something goofy but seem to roll off the tongue and sound extra funny. For example, the word ‘Acne’ is okay, ‘Big Fat Zit’ has a lot more word punch.

Mimic good story structures.
4) Story telling is a craft. Stories that really work usually follow a simple architecture. Here’s a structure you’ll see often: Set scene, introduce characters, identify problem, present solution, use of a shocking result or a question asked.

All of these comedy gems can aid in delivering more meaningful and memorable presentations, writing content or making a strong point in a text message .

If you need more help with story telling or comedy, check out two of my favorite advisers: Doug Stevenson, who puts on story telling workshops around the world and offers coaching and my super funny buddy David Glickman, who also coaches and can punch up material.

For more creative problem solving, view:
18 steps towards stress-free, fast-lane, more fun and darn good writing.

By Karen Post, on April 23, 2011

Did you know, that as of this month, there are over 156 million public blogs in existence? And with that type of competition growing everyday, is the effort worth the prize? What makes a blog a rewarding a home run? and are you still wondering how to attract more visitors to your blog?

We are too.

I did some research regarding this matter and there’s a lot of opinion on the subject. Some say sell advertising, some say to blog every day, some say to not write more than 200 words so the audience doesn’t get bored, others suggest tightly niche your content and others say wake up the dead with extreme controversy.

I do agree with them all, most importantly I believe that businesses need to write stuff that people actually want to read!

Before you start writing, ask yourself who the target audience is and what the do they really care about. Also ask your self these questions:

1. Why do you write your blog? To make money, to serve as marketing tool?
2. Have you clearly identified 3 other highly read blogs in your topic?
3. Can you see their magic formula? Is meaningful content – are they a rock star, have a book and/or a national expert?
4. How is traffic being driven to their site? This takes some digging, but it’s important.
5. Does your niche topic have a big enough audience to tap?
6. Have you looked at Google analytics to see what you have written in the past that really drew readers?
7. Does your content provide pragmatic advice? Is the writing original and thought provoking, Is it entertaining, or is it just sucking up your time and you should be doing something else?

If you answered NO to any of these questions, stop writing, talk a walk, read a book and start again.

Be useful. Be unique. Be engaging.

How do these blogs do it?
HuffingtonPost – 35,000,000 estimated unique monthly visitors.
TMZ – 17,000,000 estimated unique monthly visitors.
engadget – 11,500,000 estimated unique monthly visitors.

For more blogging tips, view: 10-steps to making writing your blog easier.

By Karen Post, on April 8, 2011

HeyWire, the new Facebook app for texting in one place, may be the perfect option for you.

HeyWire, a service that has been offering free SMS (short message service) and recently partnered with Twitter to develop HeyTweet, is now debuting it’s Facebook application that allows users to send both texts and tweets from a cell phone (while using Facebook, of course).

HeyTweet is free, available in multiple languages and offers free local and international text messaging from a phone number. The reason why this service is so compelling is because when users normally send a tweet though SMS text, charges would incur. But with HeyTweet, a tweet through this service has lower carrier fees internationally. As of this month, 2 million tweets have been sent around the world via HeyTweets. If you are a business owner who is Twitter obsessed, this might be exactly what you’ve been looking for – no more high priced texts and messages to people internationally. Want a convenient way to send one message out to friends via text, Facebook Chat, Google Talk and Twitter all at the same time? They can do that too.

Here’s how it works with Facebook.
Similar to other free texting apps, HeyWire users are given a phone number to send and receive unlimited texts with friends and family worldwide. Users can send messages via HeyWire Facebook App or the HeyWire applications for iOS (iOS is the Operating System on an iPhone, iPod Touch or iPad. It’s the “thing” that makes your device run) and Android devices. Texting conversations will follow you, as a user, from the HeyWire Facebook App to your smartphone application or tablet and vice versa. This app is the only Social Messaging Hub designed specifically for Facebook users. Do a lot of business via Facebook? Now you can run your business directly from your phone.

But, unlike HeyTweet, this new Facebook/HeyWire partnership comes with a small price. It’s about $2.00, or 20 credits in Facebook dollars, a month for unlimited texts on any device, anywhere.

Want to see if texting right for your business? Check out this powerpoint by Mobile Marketer.

Will you be using these applications, or will you be continue to message your family and friends with old fashion way?

Do you use texting to market your business?

Let us know!

By Karen Post, on February 24, 2011

I’m a late night gal. Although, I do spark after my java and eggs in the mid AM and then again at 3 and again after tennis around 8 or nine. I suppose the point is we all have peak performance and high think zones. For a week, monitor your best creative juice output. What time is it? Then, if you can, plan your day accordingly.  We should not fight these waves of brilliance, we should leverage them.

If nothing else, have a pad ready at your peak times and make list of ideas for marketing, blog posts, new biz prospects. Do this every day for a week. By Friday, you’ll have a bunch of powerful stuff.

And hopefully you are an entrepreneur and can decide your schedule. And if you are not, you should highly consider the jump. It’s really the most awesome place to be.

Regimes and rituals do help me stay on course. But there are others days, I am a reckless, wild, free bird and fly all over the place and still produce.

Do what works for you. If it’s not working, try something new.

If you have not read Finding Flow, you should. It’s an awesome book. All of Mihaly Csikszentmihalyi books are amazing.

For more on marketing, visit our Market your biz blog.

By Karen Post, on January 24, 2011

Standout brands are distinct, memorable and own their turf. Think about Target (hip, cool and great design), Alfec (the duck icon), and Lady GaGa (outrageous style, no borders behavior).

They didn’t copy the pack, they lead it with a set of unique attributes. If you want to break through a clutter of the same old boring stuff that 95% of your competition are doing, then be original, odd and offbeat. And avoid these 5 costly mistakes.

1) Don’t use other people’s quotes in your marketing content and social media. Create your own original quotes, ideas, opinions and and insight.

2) Don’t use the same colors and graphic styles that are everywhere in your industry. Break the rules. And then rule your category.

3) Don’t use the same tired copy points and words that your competition uses. Tell memorable stories and create your own words that are unique and belong to you.

4) Don’t use, over used stock images and photos that everyone and their uncle has used since 1982. Find compelling pics, try adding treatments to them with cropping, borders, colors and filters. Or take your own.

5) Don’t expect everyone to love your distinction. Change or an unusual approached often get resisted early in the game. How may people loved Google when it first launched?

When you find your solid path of brand distinction and stick to it, your marketing dollars will have more power to help build a strong and sustainable brand.

Also check out: The 3 A’s of an awesome brand name.

By Karen Post, on January 23, 2011

Friday evening I went to the opera in St. Petersburg, Florida at The Palladium. The Palladium is a gem, full of charm and historic architecture. The theater was built in 1925 as a church and later transformed into a community performing arts venue now run by the St. Petersburg College.

The opera was Verdi Rigoletto, a story of love, passion, betrayal, revenge and tragedy.

I love opera. It’s so intense. The majestic voices, the opulent costumes, the suspenseful drama, the entire experience is artistic and emotional.

The Palladium, compared to other rooms I’ve been to, is very small for an opera. Yet the characters and the behind the scenes team delivered the same incredible rush of entertainment value as the big opera houses in New York, London and Houston.

The evening and performance exceeded my expectations by 10 fold.  The cast and orchestra had the talent which is certainly vital part of the experience, but supporting their theater and musical skills was a well executed package of equally as dramatic and very scaled-up visual components.

Scaled-up is important strategy beyond an operatic performance. It applies to brands, our stories and the experience we all deliver to our buyers.

Here’s how the production of Rigoletto did it, creating a moving, memorable experience that will be treasured for a long time with the audience.

• They used the full space (left to right, top to bottom) to project massive black and white images behind the stage. They were big and bold and transformed the mood of the room instantly.
• The costumes were also scaled-up, exaggerated and all toned in a consistent palate of black and white with a splash of subliminal blood red preceding the tragic ending.
• The scenery was also scaled-up, over-sized and poignant. And of course, the volume and magnitude of their voices was thundering even in the most peaceful scenes.

Think about how you can scale-up some elements in your experience to make a grander impact and more lasting memories. These ideas can work in office lobbies, retail and hospitality businesses.

1) Enlarge your wall graphic communications.
Dinky art or framed publicity on big walls, often says small potato. Big impressions can imply confidence and that success lives here.

2) Add a high tech aspect to your messaging.
Projected images can be applied to entry ways, ceiling and floors. Incorporating technology can say innovation, creative thinkers, that’s us.

3) Introduce props to an environment and showcase them.
An over-sized product model, a character or even your logo – as a dimensional item can be a powerful aspect of the experience.

4) Garb your team with a strategic uniform or dress code.
Apple computer’s retail staffers all have a common look, that says: hip and creative, to a cosmetic company that sports hot pink lab coats to project a scientific/fashion image, to the Geek Squad’s special agent cool, nerd attire.

What’s your next act?

For more up-scale elements, view: The 5th element to a successful marketing mix.

By Karen Post, on January 20, 2011

I hate ugly feet. They really bug me. I do my part with mine aiming to have them look their best. I keep the pedicurers in business, along with the nail polish companies. Always step forward in style with nice toes – is my belief.

Footers on web sites are something I’ve not given much thought to until I read a twitter retweet post today from @TimothyWhalin.  Here is one of the featured master pieces from Mecannical.

OMG, my footers were uglier than some dreadful bad feet. I’m totally ashamed and I am re committed to coiffing them up. That’s right, the last thought on my blogs and websites need to be strategic and thoughtful soon. All my sites are going to get revamps within days. This touch point deserves some brain and should not be a skipped step.

How do your footers look? Seen any really hot toes at the end of blog or website, Do share.

Check these out.

For more on feet, view: Hitting the streets in NYC, flavors, history and tired feet.