By Karen Post, on March 18, 2012

Have you called yourself recently? On all of your phones? If not, it’s a fast find and fix to improving your brand impression.

How do I know this? Because I was grossly guilty of phone message neglect.

Fortunately, I have good friends who tell me the truth.  Here’s a recent call I received.

“Hey Karen, Ms. Branding Diva your phone message stinks. It’s too long, you sound like you are in a tunnel under ground and teetering on having a bad day.”

She was right. This was a big disconnect from who I am and what my brand stands for. Here’s the really sad part, it’s been like that for a year, YIKES!

Five simple tips to a better telephone branded signal.
1) Be clear – Always state your full name.
2) Be brief – In our fast paced and busy world, short and to the point are best.
2) Have tone – Include some branded attitude, for me it’s energy and confidence.
3) Be current and relevant – Keep things fresh, consider changing your message with the seasons, the months or for no reason at all.
4) Provide a clear call to action – What do you want the caller to do? Leave their name and what they need? Or even better their American Express number?
5) Manage expectations – If you can’t check messages for along period of time, provide a timely route to you, request a text message or email from the caller.

Don’t ever, ever use the default, computer message. That clearly communicates nothing except you are unprofessional or so unorganized you can’t find the time to set up.

Bottom line, your phone message is often the first impression a new contact has with you. Make it a great one. And it does not hurt to make sure your visible phone and accessories are on board with your brand too. It’s all part of the personal branding package.

Still don’t have a smart phone? It’s 2012. Plus, being a tech dinosaur is no marketing edge.

And if bold styling is part of your image, consider a retro hand set (like pictured above) to plug into your iPad, iPhone or other smart phones and a cool, matching phone protector. I’ve usually sport the Branding Diva® red set —phone case, handset and fire engine hot lipstick.  It’s an excellent conversation starter at coffee shops and airport lounges, after all that’s where new business often starts.

Got to go catch a call! Talk soon! Brand on!

By Karen Post, on March 17, 2012

Last week I had drinks with a retired colonel from MacDill Air Force Base. This guy had been to 2 wars zones, Iraq and Afghanistan, three times. He had been inches away from grenades exploding and been literally shot at from 10 feet away. Fortunately, the bullets missed him. Many in his platoon were not that lucky.

He knew I was an entrepreneur. He’d been to my websites. This is what he said to me.

“Karen, you are so brave and courageous. I admire that so much. I don’t know that I could do that, be a front line entrepreneur like you. You’ve got to hustle business every day, be such a self-starter and operate with so much uncertainty”.

WOW, here’s a soldier who risked his life for our country, thinking I’m the tough one. At first I thought he was just flirting, but then I thought about it, and I suppose to many being an entrepreneur is pretty darn scary.

I’ve never seen it that way. Because of the way I’m wired and because of the values I formed from my life experiences.

The fact is we are both warriors, the military and the troops of entrepreneurs all across the world.

This was the theme of my program I presented today to Southeastern Entrepreneurship Conference. It was my second year to participate and like last year the energy I got from the young entrepreneurs was amazing and inspirational.

My message to the audience was direct. There is no place like entrepreneur land. Owning your own business and being your own boss. Sure it’s tough, risky and uncertain, but then again so is walking down the street.

My bigger point to the group was, it’s not what hits you, but what you do next that counts.

My life as an entrepreneur has been an exciting and scary as hell roller coaster ride for nearly 30 years. Would I trade those experiences in for a 9-5 gig? No way. Cause at the end of the day, I’m driving the car. To me that’s the best way to go through life.

Bad and challenging stuff happens to the best of us. And if you’ve got your eye on a big prize, I guarantee you, your share will not be small. Most highly successful people actually encounter more bumps than those who achieve average results. There is a correlation between the volume of failure and magnitude of success.

And then comes my favorite saying: “What does not kill you, makes you stronger”.

Now for any of you who think I just write about this stuff and maybe have not had actual bouts with big boy challenges, here are just a few of my most memorable high stress, danger zones I’ve experienced first hand.

A 4 month tax audit, an investment in a venture that crashed and burned, an employee with a drinking problem, loss of a big client, three key employees quitting at once, a big company filed a trademark infringement that cost over $50,000 and me filing a time and money sucking law suit against an international celebrity to collect owed money. This is the short list. My point is any of these situations could have sent me to the 9-5 world, but they did not and I won the battle.

Here are 5 moves that keep me and my entrepreneurial dream alive.

1) Work from a plan. Even if it’s one page long.
I support this move by writing daily goals before I go to sleep at night for the next day.
I also track my time. This puts light on my waste so I can focus on result producing tasks..
I do daily rituals, every single day.

2) Master mental resiliency.
This is a work in progress, but I have gotten thicker skin through all of my life experiences.
Don’t hang on to screw ups, disappointments and failures. I shake things off like my black lab used to do when she got wet.
Learn the art of re-framing yucky situations into the good stepping stones that get you closer to what you want.
Know how to reboot and create your own momentum.
Be fit, mentally and physically.

3) Network up.
Hang out with people that are challenging you, not saying what you want to hear and sucking up to your mediocre bar.
Be a lifetime learner with folks that are smarter-than you.
Cut the dead wood off your growing dream. This means sometimes you’ll grow out of relationships.

5) Brand you and your business
They are both important and can contribute to your success.
Pick a lane. Decide what you are, do it well and in a unique fashion.
Resonate your identity on all of your touch points to your market (how you dress, act and communicate).

And in closing, I reminded the audience of the number one, most important thing an entrepreneur needs to succeed.

Full body confidence.
Stand tall, shoulders back and believe in yourself. You are your number one and most important fan! Breakthrough business stories have leveraged this powerful weapon for centuries. It is such a game changer.

Without a positive self image you may as well be burnt toast. So work on this daily. For me, I go for stuff that seems impossible. Walking on fire was a real booster for me. I also read my affirmations daily (you must write these before you can read them). I keep a victory folder (containing things that make me feel good, from notes, to press clips, to deposit receipts) and I monitor and read about people who inspire me and remind myself how human they are too.

You got the gear and the intelligence. Man up, even if you are a female.

My military friend may have had a valid point when he said that being an entrepreneur was such an admirable feat for the brave and courageous few.

I reminded him and the SEEC attendees that it’s all about the angle that you choose to look at the enemy and the prize.

Risk scares many, but to an entrepreneur it is the needed fuel for the greatest rewards.
Most think danger should be avoided, but to an entrepreneur it is a welcome and exciting adventure.
Being on your own appears to be such hard work and so difficult, not for an entrepreneur who chooses something they love to do.

As free Americans who live in a capitalist society the power to transform uncertainty into clarity is in our reach.

Entrepreneurs make your move.

By Karen Post, on February 8, 2012

Do you have the skills, mindset and traits to save a sinking brand, no matter how rough the seas get?

Branding guru, CEO, marketing director, head honcho, boss, manager, entrepreneur—whatever your title, one day you may be faced with an unexpected challenge. Lead with courage, you’ll likely turn it around. Manage with mediocrity, and your brand’s life may be very short.

Leading a brand turnaround is no easy role. If it were, there’d be fewer brand casualties.

It takes a special kind of person—one who can lead and battle through brand bumps, uncertainty and the stress that comes with unfortunate situations like product recalls, scandal and controversy.

Having spent close to 30 years sitting in on committee planning meetings and inside boardrooms, and observing brands from around the world, I’ve paid close attention to how leaders act and react during catastrophic storms. Some gasp for air and drown while others take charge and employ strategic change that accelerates their recovery.

Those who pull through display a high degree of focus, resiliency and a sense of urgency throughout the entire ordeal. They are also willing to try new and unproven methods to meet their goals. This style of leadership and set of traits are pivotal in turning around a brand in trouble.

In my new book Brand Turnaround, I studied over 75 brands that were in serious trouble. I looked at their paths back to recovery and the leadership characteristics that helped propel the charge forward. Common behaviors included being:

• Courageous – They don’t fear uncertainty.
• Resilient and tough – They fight while under fire.
• Candid – They are honest, no matter what.
• Charismatic – They empower, inspire and excite.
• Humble – They are innately modest and value others’ worth.
• Gracious – They appreciate all stakeholders.
• Creative – They use imagination to solve problems.
• Generous – They share the rewards.

To explain these attributes in context, let’s say you own a vegan restaurant whose brand is suddenly under scrutiny because it was discovered that one of your signature dishes does in fact contain an animal ingredient. Being a good leader, how would you deal with this?

1. Detach yourself without losing sight of lessons learned. Momentarily abandon your emotional connection to your brand, and look at the entire situation as an outsider might.

2. Focus on making things better while avoiding blame. Maybe it’s the vendor’s fault. You were told that the ingredients contained no animal products. Suddenly the vendor drops a bomb saying that their manufacturer realized there in fact was an animal ingredient in the food. Even if this is the case, don’t spend time pointing fingers. It will waste energy and make you look like you’re focusing more on blame than addressing the actual problem and committing to a solution.

3. Have a clear vision of the future that addresses the triple bottom line: finance, society and the environment. Your recovery plan can’t simply be to fix your menu. How will you do this? What can you do to cut costs through the process? How can you make a sincere attempt at not displeasing too many people involved? Will your solution harm the environment in any way?

4. Leverage your own strengths as well as those of your team. Maybe your Marketing Director is a calm, pleasant speaker, able to keep her cool under stress. If this is the case, you might want to have her be the brand spokesperson. If your General Manager is a customer-service specialist, consider assigning him the task of personally talking to patrons about the issue. Just because you’re the leader doesn’t mean the entire road to recovery has to be paved by you. You just need to be the one who leads the way.

5. Embrace new leadership tools including social media and digital communications. Whether or not you have a Facebook, Twitter, YouTube channel or blog, you may want to start one during the shake-up. Have a designated team member manage the platforms and interact directly with consumers to show that your brand cares. Create a video on YouTube to personally express your concern and apology.

6. Be willing to take risks and accept failing forward. If something doesn’t work, try a different route. The main thing is to persist no matter what, because you are the one in the driver’s seat.

7. Be willing to “launch and learn.” Trust your respect for research and confidence in what you think is right. Don’t second-guess yourself too much during this time. If your first thought is to create an apology video via YouTube and then offer all Facebook fans a coupon, go for it. Maybe your video gets negative reviews and the masses bash your sincerity or feel a coupon isn’t enough of a fix. Try something else.

8. Love the game and play to win. Leaders are passionate people. No matter how much stress the customers and media may cause you, stay true to yourself and remember why you took the leader role in the first place.

9. Be willing to mix, mingle and listen to all stakeholders. Have an open mind because you never know who might come up with a good solution. Maybe someone knows of a more trusting vendor or a better way to boost morale. Don’t close yourself off to anyone, even if they belittle you or threaten to cut ties with you. You may even end up seeing some relationships crumble during this tough time. Be accepting and respectful then move forward.

The road to recovery starts with you, so tap into all these leadership traits you possess. This article is based on content from Karen Post’s latest book Brand Turnaround (McGraw-Hill 2011).

About the author
Known by many as the Brand Diva^®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals; businesses and nonprofits around world succeed with powerful, distinct brands.

Karen has written two books: Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers that Made the Difference (available late 2011) and Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds. For more info on Karen and branding matters, visit the Branding Diva thank you page.

By Karen Post, on October 23, 2011

The other day I stumbled upon an article about two people in their seventy’s running 26 mile marathons last year. Judy Loy and John Fredrickson both started this sport late in life, John started when he turned fifty. That’s pretty darn impressive especially considering John used to smoke three packs of cigarettes a day and Judy equally amazing as she started at 60 and has had five knee operations in the past decade.

And then I read about:

Andrea Bocelli — who didn’t start singing opera seriously until the age of 34. Many ‘experts’ told him it was too late to begin.

Julia Child — didn’t even learn to cook until she was almost 40 and didn’t launch her popular show until she was 50.

Harlan Sanders — the Colonel Sanders of Kentucky Fried Chicken fame, was 66 when he began to promote his style of cooking and created an empire.

Phyliss Diller — Diller became a comedian at the age of 37. She was told by many club owners that she was “too old” to become a success.

So if you are thinking it’s too late to start your business or you are too old to catch an unlikely dream, think again. It’s never too late, unless all you do is ponder and don’t take action.

Go for it! What could be the worst thing that could happen? You fail and start again.

To read more on starting a business, view:
Starting a business is cheaper than you think.

By Karen Post, on September 14, 2011

Social media continues to get lots of media coverage and buzz. Some, very well deserved and some is just a whole bunch of empty shoeboxes. Not good, because I love shoes!

Many of my blog readers and friends know that in 2009, after reading one tweet on a Saturday night at 11PM – and following up on it – this social connection turned into a million dollar consulting contract for me. I will forever love little blue birds!

I’ve also connected with and discovered some amazing professional resources through LinkedIn too. I love to find competent people that I can count on to help me do my work!

That’s all good, but as entrepreneurs and small or big businesses, can one count on meaningful results from social media? Like a concentrated 25-point social media blitz without investing any money, just time.

I’m curious too. So I’m going to conduct a test. We’ll call it the “25- point social media project”. This week my staff and I will leverage a two-part blog post article in 25 different ways through social media. In 2 week days we will report back the results. We will also track our time so you we can weigh out the investment to the return.

Here’s the test.
Join me, if you want to try this too and then we can compare results and lessons learned.

My blitz was geared around my new book, Brand Turnaround. I started by writing an article, which included excerpts from the book. The article was about brands gone bad and how they return to glory. The two-part series was called Branding and the Beast. So beyond the text, I had the book art and an image I bought from istock.com.

My 25-point social media blitz/how to promote your blog:

1. I tweeted about it, included a link to the blog post and a unique headline.
2. Posted a discussion about it on LinkedIn in my Brandturnaround group.
3. Found a popular LinkedIn discussion, made a comment and included the article link.
4. Posted a discussion in blogengage.
5. Posted on .docstoc with links to blog.
6. Turned it into a PowerPoint and posted it on Slideshare.
7. I utilized pinging services.  By pinging the blog post I let search engines know I just updated my blog.
8. I posted it on Facebook with a different headline (because the blog autofeeds to my Facebook author page).
9. I bookmarked the post on Reddit.
10. I bookmarked the post on StumbleUpon and grew my stumble followers.
11. Bookmarked the post on Delicious.
12. Created a saved search for Twitter based on the blog’s keywords, replied to those tweeting the keywords with a comment and a link to my blog.
13. I bookmarked the post to Digg.
14. I found a high traffic site, TalentZoo, where they invite guest bloggers to submit stories.
15. I submitted it to technorati.
16. I wrote another discussion about it and posted a question on another LinkedIn group.
17. I bookmarked the post to Blinklist.
18. I posted it on Bizsugar, so readers could vote on it.
19. I added my blog to Ping-o-Matic – it updates different search engines that your blog has updated.
20. I produced a 3 minute video on the book Brand Turnaround, posted it on YouTube, Vimeo and then promoted it in Twitter, Linkedin and on my Author Facebook page.
21. I posted my blog on blokube – a social voting site dedicated to professionals in blogging.
22. I added 5 linkbacks within my blog to other blogs in my niche.
23. I commented on 5 other blogs in my niche, with links back to my blog.
24. Started a discussion on Google Groups.
25. I posted an article on EzineArticles.com with a byline link to my blog.

and be sure to use a URL tracking system for every single URL you create, which tracks the effectiveness of your links.

We are off to the research laboratory and we’ll let you know our results.

For more on social media tips, view:
If you are going to tweet, why not make it really sweet.

By Karen Post, on August 25, 2011

This week Lauren, my marketing coordinator, and I were in New York City – to say our trip was amazing would be an understatement. We enjoyed a perfect balance of business learning and connecting with new interesting people, hospitality highs and a little drama from Mother Nature.

The mission of our trip was to film a promotional video for my new book, Brand Turnaround, meet with McGraw-Hill’s marketing team to finalize book promotional plans and to experience the wonders of New York City. Mission accomplished, we did it all and more.

The Earthquake
The most dramatic moment of the trip must go to the Earthquake. I’m sure you heard about it, well we experienced it. We were at McGraw-Hill on the 42nd floor filming a video trailer for the book and suddenly the floor moved, the building swayed and we all felt a bit drunk without any wine. Even though it was a small rumble compared to what the West Coast feels on a regular basis, because it was so out of the norm for NYC, it was freaky and scary. Then an intercom voice announced what we all thought, it was an earthquake and to stay calm and stay tuned for additional information.

So since we were women on a mission, we went back to work, trying to get a good voice and visual take in before the announcer blared more warnings or updates.

Lesson #1:
Dwelling on an earthquake accomplishes nothing, soothing your nerves after a little high rise building rumble with shopping and retail research does wonders.

So after filming for a three-minute book promo, we had an excellent meeting with the McGraw-Hill marketing team. The book launch is going to be grand and memorable. We brain stormed on publicity and joint venture and Lauren and I showed off some of the book’s brand new promo tools, like our laptop skins, new website and blog, Brand Turnaround Tee shirts and even our custom Brand Turnaround bling that the marketing team will be sporting. Then we hit the streets to do our part for Manhattan’s local economy (buy stuff) and find idea inspiration.

Shopping is one of the best forms of market research any brander or business owner can do. Even if your business is not retail, when you shop ask questions, take pictures, look at the brand touch points like signage, packaging and décor and when you see something cool, ask yourself: How can I apply this concept to my brand or one of my clients?

The Eggs.
We ended up on Fifth Avenue and were smitten by Louis Vuitton‘s ultra fabulous windows display. The theme was Ostrich, eggs and LV’s best merchandise. The compelling idea was the big bird, he or she was huge, seemed at least 10 feet tall and extended from one window to the next. The head was in one window, the bird feet were in another and in others there were equally as mammoth bird eggs and all were dazzled with serious accessories. The split window look was not only creative, but engaged the viewer to follow the story in every window, instead of just stopping at one window and seeing one collection of their offering.

To see more shots go to Fashion Magazine

Lesson #2:
Merchandising is a critical tactic that builds brands. Whether you are a retailer with public window displays or a law firm with window boxes in an office lobby, these touch points are excellent opportunities to tell stories and should not be forgotten. And dividing something up, like they did with the bird, was an interesting way to present something, especially if it’s an unusual approach.

Is there a merchandising opportunity in your brand experience that can further express who you are?

The elevator attendants
We stayed at the Pierre Hotel, booked through American Express Travel. AMEX offers some very well-priced luxury travel deals with generous perks, like: stay three days, pay for two plus get breakfast everyday for two and $100 to spend anywhere in the hotel.

The property is almost one hundred years austere and elegant. The five-star everything from service, to ambiance, to food and beverage to gigantic fresh flowers was opulent. Part of their luxury brand was the attention to detail and the preservation of classic hotelier traditions. Every time you entered an elevator bank, a pleasant, professional staffer greeted you, smiled and made you feel like the most important guest in the hotel., pushed the floor button you needed and wished you a lovely day.

Lesson #3:
There was no heavy door to swing shut or any tricky floor buttons to push on these elevators, the attendants were there to deliver on the Pierre’s brand promise: the best of the best with impeccable white glove service.

What small touch can you add to your brand that reaffirms your brand essence? A brand essence is a brand’s DNA, it’s why you are here, how you are different, what your personality is and what you promise to deliver.

Got to run. Look for these topics in the next few days.

• How to brand-extend and not brand-dilute from Top Restaurateur Daniel Boulud
• Sampling trends and merchandising from hip, new Indian fare restaurant Junoon
• Video branding ideas from a super cool, online entrepreneurial TV by an insurance company
• What you can learn from a one scene Off-Broadway-production and apply to marketing
• Networking in NYC, it’s really such a small world
• A Book Review on Army of Entrepreneurs by Jennifer Prosek

Till next time, Brand on!

By Karen Post, on April 1, 2011

Have you ever felt like you have reached your limits? Whether it shows in your writing, business creation or time management – you are not alone! Below, learn how to develop strategies that will make you feel more productive, take your adventure to the next level and keep you in line – we’ll even tackle the stuff that keeps you up at night. Let Karen Post and the Oddpodz team lead the way.

1 – Does branding countries, government programs and leaders really matter? 3 part series that includes insight, strategy and recommendations.
2 – How to quickly sway opinion, sell product & make a point – with wordplay Metaphors can make a difference.
3 – Energize your entrepreneurial engine. Attend 3-day conference in Tampa. Engage in networking opportunities with students from all over the country as well as business professionals.
4 – Entrepreneur essentials – Bandwidth limits, saying no and time off. There are only so many hours in a day, what will you do with them?

For last weeks wrap up, click here.

Also, don’t forget to check out:
Slimy scam, smart business model or insightful day?
3 smart chicks, 10 ideas to breed more loyal blog readers
Greenwashing and other recycled business sins

By Karen Post, on March 24, 2011

Karen Post and the Oddpodz team are back on American soil, had a great time and took away many lessons learned. To view last weeks wrap up, click here.

1 – An airport restaurant so good, you will beg for a longer layover. Great food in Atlanta, only a plane ride away.
2 – Last minute gigs, Nigeria, branding adventures in Africa. Part 1 of a global branding adventure.
3 – Paparazzi, plantains and petrol. Part 2 is packed with lessons learned.
4 – Do you hate computerized customer service as much as I do? Make sure your phone system isn’t annoying your customers.

Also, be sure to check out:
our Get publicity Ta-Do list
I’m going to Saudi, join me!
Creative warrior goes to Memphis

By Karen Post, on March 22, 2011

I understand running a business is about managing productivity and being efficient, but there needs to be a balance somewhere so that in the process of being productive and profitable, you are not totally annoying the heck out of your callers.

Most phone trees should be burnt down. Having to listen to 40 department options that don’t even come close to solving your problem, or screaming your reply to a question four times and then some idiot computer says: “I’m sorry I did not understand your answer” and then you get discounted and get to start all over again, is really aggravating! This turns me and most others into a extremely emotionally disturbed consumers.

If I’m going to be subjected to this craziness, at least let me sound off to a real person. If you share this frustration, try these services.

Dialahuman.com or gethuman.com- they list companies and how to avoid the robot operators. Or another free service is Lucyphone.com, here you enter the company’s name or number, hit start. Lucyphone.com connects you to a company line where you pick an option to get a live rep. You then hang up and get a quick call back.

These services are not perfect, after all they are run by humans, but may be worth the call. Also, check your own phone system, is it easy and joyful or is it just as bad these I’ve described?

Don’t forget to check out: Have an AT&T iPhone? Don’t expect service in NYC. You’ll be disappointed.

By Karen Post, on March 14, 2011

These writing tips should help you write more, better and faster. This will work for blogs, letters, proposals and, I’m happy to report, in dumping your notes too.

1) Find a very cool pen. Write your outline of top key points to want to end with on paper. Not the computer.
When your pens are inkless and old, but you still love them, create a cool piece of art like Pen guy does.
2) Research those points, look at other points of view concerning them.
3) Jot down any random words and thoughts.
4) Pick up a good magazine, spend an hour just looking at headlines and titles.
5) Create a starter list of headlines and titles for your work.
6) Expand your key points into some bullets.
7) Start writing, don’t worry about perfection.
8)  Scribble or doodle your big idea into an illustration. This will force your full brain to join in.
9) Crank up the music. Print out what you’ve done and edit the printout.
10) Make your changes in the computer. Print it out again.
11)  Do something else for a couple hours.
12) Edit the printout again, this time try to improve your adjectives with fresher, more compelling words, eliminate duplicate words and add another sprinkle of your unique personality.
13) Revisit your first key points, confirm they are in your body of work, are clear and memorable.
14) Do a shot of something, wheat grass, super-food, tequila or chocolate milk, then write some more.
15) Be the tough critic, anything lame, overdone or said that sounds like a rambling, confused soul, delete.
16) If you are a bad speller and a lightweight on grammar like I am, find an editor or proofer to look at your work too.
17) Print out and reread their comments. Do a final read when you are not tired, exceeded your drink quota or when you just took an Ambien.
18) Celebrate your achievement. Go get some fat free frozen yogurt.

For more writing tips, check out: 10-steps to making writing your blog easier.