Tampa Bay Times
“They need to be ready for the potholes,” said Karen Post, a Tampa marketer and author of the book Brand Turnaround: How Brands Gone Bad Returned to Glory … and the 7 Game Changers that Made the Difference.
Karen Post talks about Gasparilla billboard marketing
About the Author: Karen Post
Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
